Marketing and events for customer engagement.

Weeklies

You Know The Power of a Great Event

february-newsletter

Now how do you convince the boss?

Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets could be persuaded easily to see your point.

If you’re keen on getting an event on the calendar but facing resistance from above, it all revolves around making a great case.

Build a good foundation on business objectives.

Make it clear that the event isn’t about the event. It’s about a desired business result. Whether it’s employee retention (reward a milestone, the landing of an important piece of business, completing key certification, etc.), customer appreciation or closing a sale, frame the rationalization for the event around a business purpose.

Know the audience and their triggers.

You have a clear picture of the event, who will be there and what it will mean to your team. Have you put yourself in the shoes of the person to whom you’re pitching? Think about his or her daily frustrations, objectives and pressures. Can you frame the benefits in a way that touches on their work? At the very least convey that you understand their position and that you have done your homework to remove risk and assure ROI.

Which means budgets should be first and foremost in your thinking.

We work in an era when money talks, and every strata of an organization is listening. Have a clear sense of the exposure associated with the event (don’t worry, 54 can help), as well as a demonstrable value in the business objective. What is it worth to retain (or hire) a key employee and his book of business? What’s the long-term potential of a favored customer? Have your numbers in order — what’s the outlay, and what’s the expected return.

Lean on expertise.

No need to shoulder the entire burden. Your event partner (that would be us, your friends at 54) can be indispensable in this process. We not only button up the numbers ahead of the event, but our 360° Approach lays out the event strategy, location, guest list, event execution and follow-up within the context of your business objectives. We can even tailor our post-event follow-up to track and measure the impact. So you, and the decision makers you answer to, know the real value of your event.

We’re here to help, counsel and guide you at any stage of your pitch.

No.47 Staff uniforms delivered.
No.36 Photographers hired.
No.09 Weather forecast checked, proper gear secured.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.33 Home amenities prepped and placed.
No.34 Luggage tags confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.18 Hunting/fishing guides vetted, hired.
No.06 Flight info/arrival/departure monitored.
No.04 Dinner reservations confirmed.
No.27 Community/hotel entrance codes tested.
No.44 Tailgate party locations confirmed.
No.37 Translators vetted, hired.
No.20 Parking and passes secured.
No.16 Traffic patterns studied, logged.
No.01 All vehicles fueled and serviced.
No.10 Event walk-through performed.
No.28 Preferred beverages ordered.
No.26 TV guides/local channels logged.
No.46 Extra sunblock ordered.
No.03 Chefs vetted and secured.
No.23 Golf pairings made.
No.12 Drivers interviewed, vetted.
No.54 Event dress code noted, communicated.
No.24 Local food/restaurants identified.
No.15 Taxes, gratuities, service fees tallied and paid.
No.32 Bathroom amenities prepped and placed.
No.42 All deposits made.
No.05 All event tickets purchased.
No.17 Guests’ likes/dislikes recorded.
No.53 Event’s “items prohibited” list obtained.
No.21 Property map for guests created.
No.45 Emergency air services researched.
No.43 Aircraft seating preferences confirmed.
No.25 Homes inspected for cleanliness.
No.35 Luggage transfer protocols confirmed.
No.29 Boats chartered.
No.49 Reception halls booked.
No.08 Guests’ food allergies documented.
No.02 Lodging standards verified.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.31 Linens inspected.
No.22 Golf clubs/guns rented.
No.14 Agenda/itineraries double-checked, mailed.
No.51 Umbrellas/rain gear checked.
No.07 Local hospitals/urgent care identified.
No.48 Meeting spaces identified, inspected.
No.50 Extra device chargers acquired.
No.38 Child services/nannies vetted, hired.
No.13 Talent booked, arrival time confirmed.
No.41 Stadium maps delivered.
No.19 Security team vetted, in place.
No.30 Tours and guides vetted, confirmed.
No.52 Handicap access located, verified.