Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Learning Leadership

Last week, fellow Burrislandian, Dean Wagner, and I spent two hours with Dr. Nido Qubein, President of High Point University (one of our clients). A renowned motivational speaker, businessman and philanthropist, Dr. Qubein has written more than a dozen books …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Corporate America Looking To Leverage The Big Game

Charlotte, NC – With the NFL season well underway, organizations across the country are refining their corporate event playbooks in preparation for the Big Game. Why all the focus on a game that is not scheduled to take place for …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.45 Emergency air services researched.
No.44 Tailgate party locations confirmed.
No.21 Property map for guests created.
No.33 Home amenities prepped and placed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.16 Traffic patterns studied, logged.
No.17 Guests’ likes/dislikes recorded.
No.26 TV guides/local channels logged.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.08 Guests’ food allergies documented.
No.27 Community/hotel entrance codes tested.
No.36 Photographers hired.
No.50 Extra device chargers acquired.
No.04 Dinner reservations confirmed.
No.38 Child services/nannies vetted, hired.
No.03 Chefs vetted and secured.
No.31 Linens inspected.
No.05 All event tickets purchased.
No.30 Tours and guides vetted, confirmed.
No.13 Talent booked, arrival time confirmed.
No.06 Flight info/arrival/departure monitored.
No.12 Drivers interviewed, vetted.
No.32 Bathroom amenities prepped and placed.
No.37 Translators vetted, hired.
No.53 Event’s “items prohibited” list obtained.
No.41 Stadium maps delivered.
No.42 All deposits made.
No.52 Handicap access located, verified.
No.18 Hunting/fishing guides vetted, hired.
No.14 Agenda/itineraries double-checked, mailed.
No.19 Security team vetted, in place.
No.51 Umbrellas/rain gear checked.
No.29 Boats chartered.
No.22 Golf clubs/guns rented.
No.47 Staff uniforms delivered.
No.01 All vehicles fueled and serviced.
No.24 Local food/restaurants identified.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.48 Meeting spaces identified, inspected.
No.28 Preferred beverages ordered.
No.43 Aircraft seating preferences confirmed.
No.46 Extra sunblock ordered.
No.02 Lodging standards verified.
No.25 Homes inspected for cleanliness.
No.20 Parking and passes secured.
No.34 Luggage tags confirmed.
No.23 Golf pairings made.
No.07 Local hospitals/urgent care identified.
No.54 Event dress code noted, communicated.
No.10 Event walk-through performed.
No.35 Luggage transfer protocols confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.09 Weather forecast checked, proper gear secured.
No.49 Reception halls booked.