Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Learning Leadership

Last week, fellow Burrislandian, Dean Wagner, and I spent two hours with Dr. Nido Qubein, President of High Point University (one of our clients). A renowned motivational speaker, businessman and philanthropist, Dr. Qubein has written more than a dozen books …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Corporate America Looking To Leverage The Big Game

Charlotte, NC – With the NFL season well underway, organizations across the country are refining their corporate event playbooks in preparation for the Big Game. Why all the focus on a game that is not scheduled to take place for …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.37 Translators vetted, hired.
No.15 Taxes, gratuities, service fees tallied and paid.
No.21 Property map for guests created.
No.20 Parking and passes secured.
No.04 Dinner reservations confirmed.
No.26 TV guides/local channels logged.
No.23 Golf pairings made.
No.03 Chefs vetted and secured.
No.13 Talent booked, arrival time confirmed.
No.10 Event walk-through performed.
No.02 Lodging standards verified.
No.27 Community/hotel entrance codes tested.
No.12 Drivers interviewed, vetted.
No.09 Weather forecast checked, proper gear secured.
No.46 Extra sunblock ordered.
No.49 Reception halls booked.
No.14 Agenda/itineraries double-checked, mailed.
No.29 Boats chartered.
No.50 Extra device chargers acquired.
No.32 Bathroom amenities prepped and placed.
No.28 Preferred beverages ordered.
No.17 Guests’ likes/dislikes recorded.
No.43 Aircraft seating preferences confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.24 Local food/restaurants identified.
No.36 Photographers hired.
No.35 Luggage transfer protocols confirmed.
No.54 Event dress code noted, communicated.
No.18 Hunting/fishing guides vetted, hired.
No.07 Local hospitals/urgent care identified.
No.34 Luggage tags confirmed.
No.44 Tailgate party locations confirmed.
No.33 Home amenities prepped and placed.
No.01 All vehicles fueled and serviced.
No.48 Meeting spaces identified, inspected.
No.16 Traffic patterns studied, logged.
No.31 Linens inspected.
No.53 Event’s “items prohibited” list obtained.
No.08 Guests’ food allergies documented.
No.52 Handicap access located, verified.
No.06 Flight info/arrival/departure monitored.
No.22 Golf clubs/guns rented.
No.51 Umbrellas/rain gear checked.
No.19 Security team vetted, in place.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.42 All deposits made.
No.05 All event tickets purchased.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.38 Child services/nannies vetted, hired.
No.30 Tours and guides vetted, confirmed.
No.25 Homes inspected for cleanliness.
No.41 Stadium maps delivered.
No.45 Emergency air services researched.
No.47 Staff uniforms delivered.