Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Learning Leadership

Last week, fellow Burrislandian, Dean Wagner, and I spent two hours with Dr. Nido Qubein, President of High Point University (one of our clients). A renowned motivational speaker, businessman and philanthropist, Dr. Qubein has written more than a dozen books …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Corporate America Looking To Leverage The Big Game

Charlotte, NC – With the NFL season well underway, organizations across the country are refining their corporate event playbooks in preparation for the Big Game. Why all the focus on a game that is not scheduled to take place for …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.24 Local food/restaurants identified.
No.10 Event walk-through performed.
No.37 Translators vetted, hired.
No.41 Stadium maps delivered.
No.45 Emergency air services researched.
No.05 All event tickets purchased.
No.12 Drivers interviewed, vetted.
No.18 Hunting/fishing guides vetted, hired.
No.04 Dinner reservations confirmed.
No.30 Tours and guides vetted, confirmed.
No.42 All deposits made.
No.20 Parking and passes secured.
No.16 Traffic patterns studied, logged.
No.28 Preferred beverages ordered.
No.17 Guests’ likes/dislikes recorded.
No.38 Child services/nannies vetted, hired.
No.50 Extra device chargers acquired.
No.02 Lodging standards verified.
No.21 Property map for guests created.
No.06 Flight info/arrival/departure monitored.
No.14 Agenda/itineraries double-checked, mailed.
No.34 Luggage tags confirmed.
No.31 Linens inspected.
No.46 Extra sunblock ordered.
No.11 Wi-Fi availability/log-in directions confirmed.
No.27 Community/hotel entrance codes tested.
No.29 Boats chartered.
No.15 Taxes, gratuities, service fees tallied and paid.
No.44 Tailgate party locations confirmed.
No.09 Weather forecast checked, proper gear secured.
No.08 Guests’ food allergies documented.
No.33 Home amenities prepped and placed.
No.43 Aircraft seating preferences confirmed.
No.01 All vehicles fueled and serviced.
No.19 Security team vetted, in place.
No.48 Meeting spaces identified, inspected.
No.54 Event dress code noted, communicated.
No.36 Photographers hired.
No.51 Umbrellas/rain gear checked.
No.52 Handicap access located, verified.
No.25 Homes inspected for cleanliness.
No.53 Event’s “items prohibited” list obtained.
No.47 Staff uniforms delivered.
No.03 Chefs vetted and secured.
No.07 Local hospitals/urgent care identified.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.23 Golf pairings made.
No.26 TV guides/local channels logged.
No.22 Golf clubs/guns rented.
No.35 Luggage transfer protocols confirmed.
No.49 Reception halls booked.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.32 Bathroom amenities prepped and placed.
No.13 Talent booked, arrival time confirmed.