Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Learning Leadership

Last week, fellow Burrislandian, Dean Wagner, and I spent two hours with Dr. Nido Qubein, President of High Point University (one of our clients). A renowned motivational speaker, businessman and philanthropist, Dr. Qubein has written more than a dozen books …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Corporate America Looking To Leverage The Big Game

Charlotte, NC – With the NFL season well underway, organizations across the country are refining their corporate event playbooks in preparation for the Big Game. Why all the focus on a game that is not scheduled to take place for …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.46 Extra sunblock ordered.
No.03 Chefs vetted and secured.
No.37 Translators vetted, hired.
No.21 Property map for guests created.
No.22 Golf clubs/guns rented.
No.28 Preferred beverages ordered.
No.12 Drivers interviewed, vetted.
No.19 Security team vetted, in place.
No.02 Lodging standards verified.
No.23 Golf pairings made.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.52 Handicap access located, verified.
No.24 Local food/restaurants identified.
No.49 Reception halls booked.
No.17 Guests’ likes/dislikes recorded.
No.05 All event tickets purchased.
No.06 Flight info/arrival/departure monitored.
No.36 Photographers hired.
No.54 Event dress code noted, communicated.
No.04 Dinner reservations confirmed.
No.29 Boats chartered.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.31 Linens inspected.
No.11 Wi-Fi availability/log-in directions confirmed.
No.13 Talent booked, arrival time confirmed.
No.30 Tours and guides vetted, confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.33 Home amenities prepped and placed.
No.38 Child services/nannies vetted, hired.
No.20 Parking and passes secured.
No.42 All deposits made.
No.44 Tailgate party locations confirmed.
No.26 TV guides/local channels logged.
No.34 Luggage tags confirmed.
No.32 Bathroom amenities prepped and placed.
No.50 Extra device chargers acquired.
No.16 Traffic patterns studied, logged.
No.35 Luggage transfer protocols confirmed.
No.53 Event’s “items prohibited” list obtained.
No.47 Staff uniforms delivered.
No.10 Event walk-through performed.
No.01 All vehicles fueled and serviced.
No.51 Umbrellas/rain gear checked.
No.25 Homes inspected for cleanliness.
No.48 Meeting spaces identified, inspected.
No.41 Stadium maps delivered.
No.27 Community/hotel entrance codes tested.
No.09 Weather forecast checked, proper gear secured.
No.43 Aircraft seating preferences confirmed.
No.45 Emergency air services researched.
No.08 Guests’ food allergies documented.
No.07 Local hospitals/urgent care identified.
No.18 Hunting/fishing guides vetted, hired.
No.14 Agenda/itineraries double-checked, mailed.