Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Learning Leadership

Last week, fellow Burrislandian, Dean Wagner, and I spent two hours with Dr. Nido Qubein, President of High Point University (one of our clients). A renowned motivational speaker, businessman and philanthropist, Dr. Qubein has written more than a dozen books …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Corporate America Looking To Leverage The Big Game

Charlotte, NC – With the NFL season well underway, organizations across the country are refining their corporate event playbooks in preparation for the Big Game. Why all the focus on a game that is not scheduled to take place for …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.34 Luggage tags confirmed.
No.33 Home amenities prepped and placed.
No.51 Umbrellas/rain gear checked.
No.54 Event dress code noted, communicated.
No.11 Wi-Fi availability/log-in directions confirmed.
No.02 Lodging standards verified.
No.12 Drivers interviewed, vetted.
No.19 Security team vetted, in place.
No.38 Child services/nannies vetted, hired.
No.21 Property map for guests created.
No.07 Local hospitals/urgent care identified.
No.01 All vehicles fueled and serviced.
No.49 Reception halls booked.
No.47 Staff uniforms delivered.
No.10 Event walk-through performed.
No.04 Dinner reservations confirmed.
No.20 Parking and passes secured.
No.06 Flight info/arrival/departure monitored.
No.09 Weather forecast checked, proper gear secured.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.27 Community/hotel entrance codes tested.
No.22 Golf clubs/guns rented.
No.23 Golf pairings made.
No.44 Tailgate party locations confirmed.
No.30 Tours and guides vetted, confirmed.
No.53 Event’s “items prohibited” list obtained.
No.26 TV guides/local channels logged.
No.45 Emergency air services researched.
No.50 Extra device chargers acquired.
No.31 Linens inspected.
No.28 Preferred beverages ordered.
No.29 Boats chartered.
No.05 All event tickets purchased.
No.37 Translators vetted, hired.
No.16 Traffic patterns studied, logged.
No.41 Stadium maps delivered.
No.46 Extra sunblock ordered.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.42 All deposits made.
No.32 Bathroom amenities prepped and placed.
No.52 Handicap access located, verified.
No.15 Taxes, gratuities, service fees tallied and paid.
No.18 Hunting/fishing guides vetted, hired.
No.17 Guests’ likes/dislikes recorded.
No.13 Talent booked, arrival time confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.35 Luggage transfer protocols confirmed.
No.08 Guests’ food allergies documented.
No.36 Photographers hired.
No.24 Local food/restaurants identified.
No.43 Aircraft seating preferences confirmed.
No.48 Meeting spaces identified, inspected.
No.25 Homes inspected for cleanliness.
No.03 Chefs vetted and secured.