Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Top 5 Mistakes B2B Brands Make in Investing in a Marketing Automation Platform

Before you make a significant investment in a platform, it’s important to consider if your brand is ready for marketing automation. Marketing automation is the process of streamlining the marketing and sales processes replacing time intensive, high-touch activities with automated …

2016 — The Year of Your Perfect Event

While you’re thinking about resolutions, we at 54 Sports offer one we promise to help you keep: 2016 is the year your entertainment budget delivers real ROI, and you capitalize on delivering unforgettable experiences at the right location for the …

B2B Marketing: How to Tell a Good Brand Story

B2B marketers add value, attract customers through storytelling. Do you remember back in the old days when a B2B customer would see an advertisement and call a sales representative to discuss a problem or make a purchase? Those days are …

Integrated Marketing: It Works For Events, Too

We’ve been at this a good while and know from experience that every well-managed corporate event pays dividends. Serving up impeccable lodging, tickets to a great game or tournament, four-star dining and stress-free transportation will, at the very least, mean …

Building Brand Building

Our Greensboro office—“the Mill”—isn’t just a building, but a creative inspiration. A lot has been shared lately about Burrisland culture, specifically working remotely. As much as we enjoy our remote flexibility, even a small group still needs a place to …

The Secret Exposed

The email subject line read “Secret exposed! Work from home. $$$$$” The message was marked as spam because, well, why WOULDN’T it have been? Even the shoddiest of filters would know this email had all the hallmarks of a shady …

You Look Good In All Those Hats.

Back when everyone wore hats, the hat you wore typically reflected the job you did. A versatile worker was one who “wore many hats.” Yesterday’s cliché has become today’s multi-disciplined professional. According to Fast Company, you better develop some facility …

Making Your List and Checking It Twice

Making lists, it’s an age-old idea and a way to survive this human existence. Philosopher and novelist, Umberto Eco goes as far to say, “The list is the origin of culture. It’s part of the history of art and literature. …

Work Culture – What We Value the Most

A quick Google search of the phrase “work culture” returns 1.4 billion hits. In fact, Google is typically cited as one of the companies with the best work culture. But what does work culture really mean? One of the definitions …

Happy Hour. Five Reasons to Make It Part of Your Workscape

We love this digital era and what it’s meant for client service and our own day-to-day operations. We’ve loved it from the start. Burrisland was among the first agencies to adopt online project management, and for more than 15 years …

No.43 Aircraft seating preferences confirmed.
No.53 Event’s “items prohibited” list obtained.
No.03 Chefs vetted and secured.
No.02 Lodging standards verified.
No.09 Weather forecast checked, proper gear secured.
No.41 Stadium maps delivered.
No.46 Extra sunblock ordered.
No.26 TV guides/local channels logged.
No.13 Talent booked, arrival time confirmed.
No.07 Local hospitals/urgent care identified.
No.15 Taxes, gratuities, service fees tallied and paid.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.10 Event walk-through performed.
No.01 All vehicles fueled and serviced.
No.36 Photographers hired.
No.21 Property map for guests created.
No.05 All event tickets purchased.
No.27 Community/hotel entrance codes tested.
No.06 Flight info/arrival/departure monitored.
No.52 Handicap access located, verified.
No.54 Event dress code noted, communicated.
No.20 Parking and passes secured.
No.35 Luggage transfer protocols confirmed.
No.23 Golf pairings made.
No.18 Hunting/fishing guides vetted, hired.
No.31 Linens inspected.
No.16 Traffic patterns studied, logged.
No.24 Local food/restaurants identified.
No.42 All deposits made.
No.50 Extra device chargers acquired.
No.12 Drivers interviewed, vetted.
No.08 Guests’ food allergies documented.
No.51 Umbrellas/rain gear checked.
No.29 Boats chartered.
No.25 Homes inspected for cleanliness.
No.48 Meeting spaces identified, inspected.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.49 Reception halls booked.
No.34 Luggage tags confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.37 Translators vetted, hired.
No.28 Preferred beverages ordered.
No.38 Child services/nannies vetted, hired.
No.22 Golf clubs/guns rented.
No.33 Home amenities prepped and placed.
No.30 Tours and guides vetted, confirmed.
No.47 Staff uniforms delivered.
No.44 Tailgate party locations confirmed.
No.04 Dinner reservations confirmed.
No.19 Security team vetted, in place.
No.32 Bathroom amenities prepped and placed.
No.45 Emergency air services researched.
No.11 Wi-Fi availability/log-in directions confirmed.
No.17 Guests’ likes/dislikes recorded.