Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Top 5 Mistakes B2B Brands Make in Investing in a Marketing Automation Platform

Before you make a significant investment in a platform, it’s important to consider if your brand is ready for marketing automation. Marketing automation is the process of streamlining the marketing and sales processes replacing time intensive, high-touch activities with automated …

2016 — The Year of Your Perfect Event

While you’re thinking about resolutions, we at 54 Sports offer one we promise to help you keep: 2016 is the year your entertainment budget delivers real ROI, and you capitalize on delivering unforgettable experiences at the right location for the …

B2B Marketing: How to Tell a Good Brand Story

B2B marketers add value, attract customers through storytelling. Do you remember back in the old days when a B2B customer would see an advertisement and call a sales representative to discuss a problem or make a purchase? Those days are …

Integrated Marketing: It Works For Events, Too

We’ve been at this a good while and know from experience that every well-managed corporate event pays dividends. Serving up impeccable lodging, tickets to a great game or tournament, four-star dining and stress-free transportation will, at the very least, mean …

Building Brand Building

Our Greensboro office—“the Mill”—isn’t just a building, but a creative inspiration. A lot has been shared lately about Burrisland culture, specifically working remotely. As much as we enjoy our remote flexibility, even a small group still needs a place to …

The Secret Exposed

The email subject line read “Secret exposed! Work from home. $$$$$” The message was marked as spam because, well, why WOULDN’T it have been? Even the shoddiest of filters would know this email had all the hallmarks of a shady …

You Look Good In All Those Hats.

Back when everyone wore hats, the hat you wore typically reflected the job you did. A versatile worker was one who “wore many hats.” Yesterday’s cliché has become today’s multi-disciplined professional. According to Fast Company, you better develop some facility …

Making Your List and Checking It Twice

Making lists, it’s an age-old idea and a way to survive this human existence. Philosopher and novelist, Umberto Eco goes as far to say, “The list is the origin of culture. It’s part of the history of art and literature. …

Work Culture – What We Value the Most

A quick Google search of the phrase “work culture” returns 1.4 billion hits. In fact, Google is typically cited as one of the companies with the best work culture. But what does work culture really mean? One of the definitions …

Happy Hour. Five Reasons to Make It Part of Your Workscape

We love this digital era and what it’s meant for client service and our own day-to-day operations. We’ve loved it from the start. Burrisland was among the first agencies to adopt online project management, and for more than 15 years …

No.45 Emergency air services researched.
No.02 Lodging standards verified.
No.33 Home amenities prepped and placed.
No.04 Dinner reservations confirmed.
No.54 Event dress code noted, communicated.
No.26 TV guides/local channels logged.
No.17 Guests’ likes/dislikes recorded.
No.18 Hunting/fishing guides vetted, hired.
No.23 Golf pairings made.
No.06 Flight info/arrival/departure monitored.
No.13 Talent booked, arrival time confirmed.
No.03 Chefs vetted and secured.
No.34 Luggage tags confirmed.
No.51 Umbrellas/rain gear checked.
No.15 Taxes, gratuities, service fees tallied and paid.
No.12 Drivers interviewed, vetted.
No.14 Agenda/itineraries double-checked, mailed.
No.29 Boats chartered.
No.50 Extra device chargers acquired.
No.38 Child services/nannies vetted, hired.
No.31 Linens inspected.
No.41 Stadium maps delivered.
No.42 All deposits made.
No.30 Tours and guides vetted, confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.48 Meeting spaces identified, inspected.
No.09 Weather forecast checked, proper gear secured.
No.08 Guests’ food allergies documented.
No.01 All vehicles fueled and serviced.
No.19 Security team vetted, in place.
No.07 Local hospitals/urgent care identified.
No.22 Golf clubs/guns rented.
No.27 Community/hotel entrance codes tested.
No.10 Event walk-through performed.
No.49 Reception halls booked.
No.36 Photographers hired.
No.43 Aircraft seating preferences confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.05 All event tickets purchased.
No.21 Property map for guests created.
No.35 Luggage transfer protocols confirmed.
No.25 Homes inspected for cleanliness.
No.11 Wi-Fi availability/log-in directions confirmed.
No.46 Extra sunblock ordered.
No.24 Local food/restaurants identified.
No.47 Staff uniforms delivered.
No.44 Tailgate party locations confirmed.
No.52 Handicap access located, verified.
No.53 Event’s “items prohibited” list obtained.
No.16 Traffic patterns studied, logged.
No.20 Parking and passes secured.
No.28 Preferred beverages ordered.
No.37 Translators vetted, hired.
No.32 Bathroom amenities prepped and placed.