Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Top 15 Tips to Build Your Brand’s Social Media Presence

Social media today is just a catchall term for the current state of the internet and how your customers and prospective customers expect to be able to connect with your business. To be heard in 2017, no matter what kind …

Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

Like writing isn’t hard enough. Now we’re fending off robots.

Here they come, the end-of-the-year prognostications from industry soothsayers hunched over their marketing trends Ouija boards. All manner of doom, gold rushes, collapses and uprisings are heading our way in 2017, depending on who you read. Here at 54, we …

Optimizing for Trust: 3 Strategies to Boost Online Sales

Online marketing tactics are constantly evolving. Changes are driven by advances in technology, the introduction of new marketing channels and, most importantly, consumer sentiment. From the first AOL instant messages in 1993 to the introduction of Google AdWords in 2000 …

54 Sports, Burrisland Agency Merge

It didn’t take long for 54 Sports, founded just three years ago, to gain a reputation as a premier event planning and execution company, delivering perfect experiences time and time again. Burrisland has shown a staying power rare by any …

Seize the Little Moments at Big Events

The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54 Sports. Again we will be managing all the details for some of our key …

2016 SEO Trends For B2B Brands

Search engine optimization and marketing are ever evolving as Google makes constant changes to its search algorithm and advertising platforms. Here are three changes that B2B companies and marketers should be aware of to maintain top search positions and continue …

Franchise Sales: 3 Lessons from the 2016 Presidential Race to Help You Close More Deals

Choosing the next leader of the free world and investing in a franchise opportunity are both big, potentially life changing decisions. Here are three ways you can close more deals. Disclaimer: This is not a misplaced political rant! Now that …

You Know The Power of a Great Event

Now how do you convince the boss? Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets …

No.24 Local food/restaurants identified.
No.28 Preferred beverages ordered.
No.52 Handicap access located, verified.
No.38 Child services/nannies vetted, hired.
No.09 Weather forecast checked, proper gear secured.
No.18 Hunting/fishing guides vetted, hired.
No.03 Chefs vetted and secured.
No.17 Guests’ likes/dislikes recorded.
No.49 Reception halls booked.
No.11 Wi-Fi availability/log-in directions confirmed.
No.42 All deposits made.
No.13 Talent booked, arrival time confirmed.
No.36 Photographers hired.
No.22 Golf clubs/guns rented.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.05 All event tickets purchased.
No.12 Drivers interviewed, vetted.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.20 Parking and passes secured.
No.53 Event’s “items prohibited” list obtained.
No.30 Tours and guides vetted, confirmed.
No.54 Event dress code noted, communicated.
No.34 Luggage tags confirmed.
No.08 Guests’ food allergies documented.
No.06 Flight info/arrival/departure monitored.
No.41 Stadium maps delivered.
No.16 Traffic patterns studied, logged.
No.23 Golf pairings made.
No.47 Staff uniforms delivered.
No.04 Dinner reservations confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.31 Linens inspected.
No.51 Umbrellas/rain gear checked.
No.45 Emergency air services researched.
No.01 All vehicles fueled and serviced.
No.02 Lodging standards verified.
No.29 Boats chartered.
No.43 Aircraft seating preferences confirmed.
No.44 Tailgate party locations confirmed.
No.25 Homes inspected for cleanliness.
No.07 Local hospitals/urgent care identified.
No.21 Property map for guests created.
No.32 Bathroom amenities prepped and placed.
No.35 Luggage transfer protocols confirmed.
No.37 Translators vetted, hired.
No.26 TV guides/local channels logged.
No.33 Home amenities prepped and placed.
No.19 Security team vetted, in place.
No.27 Community/hotel entrance codes tested.
No.48 Meeting spaces identified, inspected.
No.10 Event walk-through performed.
No.50 Extra device chargers acquired.
No.46 Extra sunblock ordered.