Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Top 15 Tips to Build Your Brand’s Social Media Presence

Social media today is just a catchall term for the current state of the internet and how your customers and prospective customers expect to be able to connect with your business. To be heard in 2017, no matter what kind …

Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

Like writing isn’t hard enough. Now we’re fending off robots.

Here they come, the end-of-the-year prognostications from industry soothsayers hunched over their marketing trends Ouija boards. All manner of doom, gold rushes, collapses and uprisings are heading our way in 2017, depending on who you read. Here at 54, we …

Optimizing for Trust: 3 Strategies to Boost Online Sales

Online marketing tactics are constantly evolving. Changes are driven by advances in technology, the introduction of new marketing channels and, most importantly, consumer sentiment. From the first AOL instant messages in 1993 to the introduction of Google AdWords in 2000 …

54 Sports, Burrisland Agency Merge

It didn’t take long for 54 Sports, founded just three years ago, to gain a reputation as a premier event planning and execution company, delivering perfect experiences time and time again. Burrisland has shown a staying power rare by any …

Seize the Little Moments at Big Events

The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54 Sports. Again we will be managing all the details for some of our key …

2016 SEO Trends For B2B Brands

Search engine optimization and marketing are ever evolving as Google makes constant changes to its search algorithm and advertising platforms. Here are three changes that B2B companies and marketers should be aware of to maintain top search positions and continue …

Franchise Sales: 3 Lessons from the 2016 Presidential Race to Help You Close More Deals

Choosing the next leader of the free world and investing in a franchise opportunity are both big, potentially life changing decisions. Here are three ways you can close more deals. Disclaimer: This is not a misplaced political rant! Now that …

You Know The Power of a Great Event

Now how do you convince the boss? Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets …

No.06 Flight info/arrival/departure monitored.
No.20 Parking and passes secured.
No.44 Tailgate party locations confirmed.
No.26 TV guides/local channels logged.
No.18 Hunting/fishing guides vetted, hired.
No.52 Handicap access located, verified.
No.08 Guests’ food allergies documented.
No.11 Wi-Fi availability/log-in directions confirmed.
No.51 Umbrellas/rain gear checked.
No.54 Event dress code noted, communicated.
No.21 Property map for guests created.
No.17 Guests’ likes/dislikes recorded.
No.46 Extra sunblock ordered.
No.28 Preferred beverages ordered.
No.38 Child services/nannies vetted, hired.
No.41 Stadium maps delivered.
No.33 Home amenities prepped and placed.
No.23 Golf pairings made.
No.14 Agenda/itineraries double-checked, mailed.
No.48 Meeting spaces identified, inspected.
No.53 Event’s “items prohibited” list obtained.
No.34 Luggage tags confirmed.
No.50 Extra device chargers acquired.
No.43 Aircraft seating preferences confirmed.
No.49 Reception halls booked.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.19 Security team vetted, in place.
No.13 Talent booked, arrival time confirmed.
No.24 Local food/restaurants identified.
No.12 Drivers interviewed, vetted.
No.31 Linens inspected.
No.32 Bathroom amenities prepped and placed.
No.30 Tours and guides vetted, confirmed.
No.27 Community/hotel entrance codes tested.
No.01 All vehicles fueled and serviced.
No.05 All event tickets purchased.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.15 Taxes, gratuities, service fees tallied and paid.
No.04 Dinner reservations confirmed.
No.29 Boats chartered.
No.03 Chefs vetted and secured.
No.16 Traffic patterns studied, logged.
No.02 Lodging standards verified.
No.37 Translators vetted, hired.
No.09 Weather forecast checked, proper gear secured.
No.47 Staff uniforms delivered.
No.22 Golf clubs/guns rented.
No.10 Event walk-through performed.
No.35 Luggage transfer protocols confirmed.
No.45 Emergency air services researched.
No.07 Local hospitals/urgent care identified.
No.36 Photographers hired.
No.42 All deposits made.
No.25 Homes inspected for cleanliness.