Marketing and events for customer engagement.


What’s on our minds here at 54? What’s happening that could influence our clients’ businesses? Find it here on a (usually) weekly basis.

Top 15 Tips to Build Your Brand’s Social Media Presence

Social media today is just a catchall term for the current state of the internet and how your customers and prospective customers expect to be able to connect with your business. To be heard in 2017, no matter what kind …

Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

Like writing isn’t hard enough. Now we’re fending off robots.

Here they come, the end-of-the-year prognostications from industry soothsayers hunched over their marketing trends Ouija boards. All manner of doom, gold rushes, collapses and uprisings are heading our way in 2017, depending on who you read. Here at 54, we …

Optimizing for Trust: 3 Strategies to Boost Online Sales

Online marketing tactics are constantly evolving. Changes are driven by advances in technology, the introduction of new marketing channels and, most importantly, consumer sentiment. From the first AOL instant messages in 1993 to the introduction of Google AdWords in 2000 …

54 Sports, Burrisland Agency Merge

It didn’t take long for 54 Sports, founded just three years ago, to gain a reputation as a premier event planning and execution company, delivering perfect experiences time and time again. Burrisland has shown a staying power rare by any …

Seize the Little Moments at Big Events

The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54 Sports. Again we will be managing all the details for some of our key …

2016 SEO Trends For B2B Brands

Search engine optimization and marketing are ever evolving as Google makes constant changes to its search algorithm and advertising platforms. Here are three changes that B2B companies and marketers should be aware of to maintain top search positions and continue …

Franchise Sales: 3 Lessons from the 2016 Presidential Race to Help You Close More Deals

Choosing the next leader of the free world and investing in a franchise opportunity are both big, potentially life changing decisions. Here are three ways you can close more deals. Disclaimer: This is not a misplaced political rant! Now that …

You Know The Power of a Great Event

Now how do you convince the boss? Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets …

No.13 Talent booked, arrival time confirmed.
No.43 Aircraft seating preferences confirmed.
No.49 Reception halls booked.
No.42 All deposits made.
No.18 Hunting/fishing guides vetted, hired.
No.05 All event tickets purchased.
No.32 Bathroom amenities prepped and placed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.36 Photographers hired.
No.16 Traffic patterns studied, logged.
No.29 Boats chartered.
No.26 TV guides/local channels logged.
No.09 Weather forecast checked, proper gear secured.
No.17 Guests’ likes/dislikes recorded.
No.06 Flight info/arrival/departure monitored.
No.27 Community/hotel entrance codes tested.
No.45 Emergency air services researched.
No.21 Property map for guests created.
No.07 Local hospitals/urgent care identified.
No.03 Chefs vetted and secured.
No.20 Parking and passes secured.
No.31 Linens inspected.
No.30 Tours and guides vetted, confirmed.
No.33 Home amenities prepped and placed.
No.08 Guests’ food allergies documented.
No.35 Luggage transfer protocols confirmed.
No.23 Golf pairings made.
No.46 Extra sunblock ordered.
No.53 Event’s “items prohibited” list obtained.
No.54 Event dress code noted, communicated.
No.01 All vehicles fueled and serviced.
No.37 Translators vetted, hired.
No.28 Preferred beverages ordered.
No.02 Lodging standards verified.
No.14 Agenda/itineraries double-checked, mailed.
No.25 Homes inspected for cleanliness.
No.51 Umbrellas/rain gear checked.
No.50 Extra device chargers acquired.
No.10 Event walk-through performed.
No.22 Golf clubs/guns rented.
No.41 Stadium maps delivered.
No.47 Staff uniforms delivered.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.44 Tailgate party locations confirmed.
No.48 Meeting spaces identified, inspected.
No.11 Wi-Fi availability/log-in directions confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.04 Dinner reservations confirmed.
No.12 Drivers interviewed, vetted.
No.19 Security team vetted, in place.
No.34 Luggage tags confirmed.
No.24 Local food/restaurants identified.
No.38 Child services/nannies vetted, hired.
No.52 Handicap access located, verified.