Marketing and events for customer engagement.


Seize the Little Moments at Big Events


The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54. Again we will be managing all the details for some of our key clients, ensuring they get the full measure of the tournament’s thrilling competition and Augusta National’s one-of-a-kind Southern hospitality. Along the way there is no doubt some of our clients will accomplish their other agendas — relationships solidified, deals sewn up, new alliances forged.


So, you might ask, is an event of this scale the better strategy for addressing business challenges? It depends on the challenge. 54 always starts from the client’s expressed goals. The events we create and execute—and the communications strategy we employ—are crafted to those specific goals. Sometimes that calls for a trip to the big game; sometimes a more personal, customized approach is needed. But the Masters is unique in its power to offer both.

The grand stage and compelling theater at Augusta National are intoxicating. It’s impossible not to be swept up in it. At the same time the event offers a number of smaller, quiet moments where, as they say, “business gets done.” These two realities complement one another to create an environment like no other.

No.34 Luggage tags confirmed.
No.49 Reception halls booked.
No.29 Boats chartered.
No.26 TV guides/local channels logged.
No.21 Property map for guests created.
No.09 Weather forecast checked, proper gear secured.
No.15 Taxes, gratuities, service fees tallied and paid.
No.20 Parking and passes secured.
No.51 Umbrellas/rain gear checked.
No.30 Tours and guides vetted, confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.35 Luggage transfer protocols confirmed.
No.07 Local hospitals/urgent care identified.
No.54 Event dress code noted, communicated.
No.41 Stadium maps delivered.
No.46 Extra sunblock ordered.
No.12 Drivers interviewed, vetted.
No.37 Translators vetted, hired.
No.22 Golf clubs/guns rented.
No.08 Guests’ food allergies documented.
No.45 Emergency air services researched.
No.43 Aircraft seating preferences confirmed.
No.38 Child services/nannies vetted, hired.
No.27 Community/hotel entrance codes tested.
No.25 Homes inspected for cleanliness.
No.50 Extra device chargers acquired.
No.05 All event tickets purchased.
No.28 Preferred beverages ordered.
No.33 Home amenities prepped and placed.
No.19 Security team vetted, in place.
No.03 Chefs vetted and secured.
No.42 All deposits made.
No.10 Event walk-through performed.
No.17 Guests’ likes/dislikes recorded.
No.18 Hunting/fishing guides vetted, hired.
No.52 Handicap access located, verified.
No.06 Flight info/arrival/departure monitored.
No.14 Agenda/itineraries double-checked, mailed.
No.13 Talent booked, arrival time confirmed.
No.53 Event’s “items prohibited” list obtained.
No.36 Photographers hired.
No.47 Staff uniforms delivered.
No.04 Dinner reservations confirmed.
No.48 Meeting spaces identified, inspected.
No.23 Golf pairings made.
No.02 Lodging standards verified.
No.44 Tailgate party locations confirmed.
No.16 Traffic patterns studied, logged.
No.32 Bathroom amenities prepped and placed.
No.01 All vehicles fueled and serviced.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.24 Local food/restaurants identified.
No.11 Wi-Fi availability/log-in directions confirmed.
No.31 Linens inspected.