Marketing and events for customer engagement.


Seize the Little Moments at Big Events


The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54. Again we will be managing all the details for some of our key clients, ensuring they get the full measure of the tournament’s thrilling competition and Augusta National’s one-of-a-kind Southern hospitality. Along the way there is no doubt some of our clients will accomplish their other agendas — relationships solidified, deals sewn up, new alliances forged.


So, you might ask, is an event of this scale the better strategy for addressing business challenges? It depends on the challenge. 54 always starts from the client’s expressed goals. The events we create and execute—and the communications strategy we employ—are crafted to those specific goals. Sometimes that calls for a trip to the big game; sometimes a more personal, customized approach is needed. But the Masters is unique in its power to offer both.

The grand stage and compelling theater at Augusta National are intoxicating. It’s impossible not to be swept up in it. At the same time the event offers a number of smaller, quiet moments where, as they say, “business gets done.” These two realities complement one another to create an environment like no other.

No.13 Talent booked, arrival time confirmed.
No.10 Event walk-through performed.
No.08 Guests’ food allergies documented.
No.53 Event’s “items prohibited” list obtained.
No.37 Translators vetted, hired.
No.21 Property map for guests created.
No.17 Guests’ likes/dislikes recorded.
No.03 Chefs vetted and secured.
No.18 Hunting/fishing guides vetted, hired.
No.38 Child services/nannies vetted, hired.
No.45 Emergency air services researched.
No.32 Bathroom amenities prepped and placed.
No.43 Aircraft seating preferences confirmed.
No.27 Community/hotel entrance codes tested.
No.20 Parking and passes secured.
No.34 Luggage tags confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.49 Reception halls booked.
No.54 Event dress code noted, communicated.
No.47 Staff uniforms delivered.
No.30 Tours and guides vetted, confirmed.
No.28 Preferred beverages ordered.
No.24 Local food/restaurants identified.
No.19 Security team vetted, in place.
No.07 Local hospitals/urgent care identified.
No.15 Taxes, gratuities, service fees tallied and paid.
No.51 Umbrellas/rain gear checked.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.41 Stadium maps delivered.
No.09 Weather forecast checked, proper gear secured.
No.22 Golf clubs/guns rented.
No.02 Lodging standards verified.
No.26 TV guides/local channels logged.
No.25 Homes inspected for cleanliness.
No.46 Extra sunblock ordered.
No.14 Agenda/itineraries double-checked, mailed.
No.44 Tailgate party locations confirmed.
No.50 Extra device chargers acquired.
No.31 Linens inspected.
No.01 All vehicles fueled and serviced.
No.23 Golf pairings made.
No.05 All event tickets purchased.
No.48 Meeting spaces identified, inspected.
No.04 Dinner reservations confirmed.
No.36 Photographers hired.
No.35 Luggage transfer protocols confirmed.
No.29 Boats chartered.
No.52 Handicap access located, verified.
No.12 Drivers interviewed, vetted.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.06 Flight info/arrival/departure monitored.
No.33 Home amenities prepped and placed.
No.42 All deposits made.
No.16 Traffic patterns studied, logged.