Marketing and events for customer engagement.


Seize the Little Moments at Big Events


The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54. Again we will be managing all the details for some of our key clients, ensuring they get the full measure of the tournament’s thrilling competition and Augusta National’s one-of-a-kind Southern hospitality. Along the way there is no doubt some of our clients will accomplish their other agendas — relationships solidified, deals sewn up, new alliances forged.


So, you might ask, is an event of this scale the better strategy for addressing business challenges? It depends on the challenge. 54 always starts from the client’s expressed goals. The events we create and execute—and the communications strategy we employ—are crafted to those specific goals. Sometimes that calls for a trip to the big game; sometimes a more personal, customized approach is needed. But the Masters is unique in its power to offer both.

The grand stage and compelling theater at Augusta National are intoxicating. It’s impossible not to be swept up in it. At the same time the event offers a number of smaller, quiet moments where, as they say, “business gets done.” These two realities complement one another to create an environment like no other.

No.52 Handicap access located, verified.
No.25 Homes inspected for cleanliness.
No.03 Chefs vetted and secured.
No.22 Golf clubs/guns rented.
No.47 Staff uniforms delivered.
No.05 All event tickets purchased.
No.19 Security team vetted, in place.
No.09 Weather forecast checked, proper gear secured.
No.43 Aircraft seating preferences confirmed.
No.29 Boats chartered.
No.42 All deposits made.
No.45 Emergency air services researched.
No.33 Home amenities prepped and placed.
No.51 Umbrellas/rain gear checked.
No.36 Photographers hired.
No.02 Lodging standards verified.
No.08 Guests’ food allergies documented.
No.12 Drivers interviewed, vetted.
No.18 Hunting/fishing guides vetted, hired.
No.30 Tours and guides vetted, confirmed.
No.20 Parking and passes secured.
No.01 All vehicles fueled and serviced.
No.48 Meeting spaces identified, inspected.
No.38 Child services/nannies vetted, hired.
No.54 Event dress code noted, communicated.
No.44 Tailgate party locations confirmed.
No.26 TV guides/local channels logged.
No.27 Community/hotel entrance codes tested.
No.53 Event’s “items prohibited” list obtained.
No.15 Taxes, gratuities, service fees tallied and paid.
No.16 Traffic patterns studied, logged.
No.24 Local food/restaurants identified.
No.41 Stadium maps delivered.
No.06 Flight info/arrival/departure monitored.
No.13 Talent booked, arrival time confirmed.
No.04 Dinner reservations confirmed.
No.31 Linens inspected.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.17 Guests’ likes/dislikes recorded.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.32 Bathroom amenities prepped and placed.
No.34 Luggage tags confirmed.
No.50 Extra device chargers acquired.
No.23 Golf pairings made.
No.11 Wi-Fi availability/log-in directions confirmed.
No.28 Preferred beverages ordered.
No.07 Local hospitals/urgent care identified.
No.49 Reception halls booked.
No.35 Luggage transfer protocols confirmed.
No.46 Extra sunblock ordered.
No.10 Event walk-through performed.
No.14 Agenda/itineraries double-checked, mailed.
No.21 Property map for guests created.
No.37 Translators vetted, hired.