Marketing and events for customer engagement.


Seize the Little Moments at Big Events


The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54. Again we will be managing all the details for some of our key clients, ensuring they get the full measure of the tournament’s thrilling competition and Augusta National’s one-of-a-kind Southern hospitality. Along the way there is no doubt some of our clients will accomplish their other agendas — relationships solidified, deals sewn up, new alliances forged.


So, you might ask, is an event of this scale the better strategy for addressing business challenges? It depends on the challenge. 54 always starts from the client’s expressed goals. The events we create and execute—and the communications strategy we employ—are crafted to those specific goals. Sometimes that calls for a trip to the big game; sometimes a more personal, customized approach is needed. But the Masters is unique in its power to offer both.

The grand stage and compelling theater at Augusta National are intoxicating. It’s impossible not to be swept up in it. At the same time the event offers a number of smaller, quiet moments where, as they say, “business gets done.” These two realities complement one another to create an environment like no other.

No.04 Dinner reservations confirmed.
No.35 Luggage transfer protocols confirmed.
No.19 Security team vetted, in place.
No.09 Weather forecast checked, proper gear secured.
No.02 Lodging standards verified.
No.07 Local hospitals/urgent care identified.
No.28 Preferred beverages ordered.
No.06 Flight info/arrival/departure monitored.
No.50 Extra device chargers acquired.
No.08 Guests’ food allergies documented.
No.44 Tailgate party locations confirmed.
No.20 Parking and passes secured.
No.22 Golf clubs/guns rented.
No.42 All deposits made.
No.43 Aircraft seating preferences confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.41 Stadium maps delivered.
No.13 Talent booked, arrival time confirmed.
No.01 All vehicles fueled and serviced.
No.26 TV guides/local channels logged.
No.03 Chefs vetted and secured.
No.47 Staff uniforms delivered.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.53 Event’s “items prohibited” list obtained.
No.32 Bathroom amenities prepped and placed.
No.16 Traffic patterns studied, logged.
No.05 All event tickets purchased.
No.33 Home amenities prepped and placed.
No.18 Hunting/fishing guides vetted, hired.
No.52 Handicap access located, verified.
No.34 Luggage tags confirmed.
No.21 Property map for guests created.
No.15 Taxes, gratuities, service fees tallied and paid.
No.48 Meeting spaces identified, inspected.
No.49 Reception halls booked.
No.24 Local food/restaurants identified.
No.17 Guests’ likes/dislikes recorded.
No.37 Translators vetted, hired.
No.30 Tours and guides vetted, confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.36 Photographers hired.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.46 Extra sunblock ordered.
No.51 Umbrellas/rain gear checked.
No.45 Emergency air services researched.
No.27 Community/hotel entrance codes tested.
No.31 Linens inspected.
No.12 Drivers interviewed, vetted.
No.29 Boats chartered.
No.25 Homes inspected for cleanliness.
No.10 Event walk-through performed.
No.23 Golf pairings made.
No.38 Child services/nannies vetted, hired.
No.54 Event dress code noted, communicated.