Marketing and events for customer engagement.


Seize the Little Moments at Big Events


The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54. Again we will be managing all the details for some of our key clients, ensuring they get the full measure of the tournament’s thrilling competition and Augusta National’s one-of-a-kind Southern hospitality. Along the way there is no doubt some of our clients will accomplish their other agendas — relationships solidified, deals sewn up, new alliances forged.


So, you might ask, is an event of this scale the better strategy for addressing business challenges? It depends on the challenge. 54 always starts from the client’s expressed goals. The events we create and execute—and the communications strategy we employ—are crafted to those specific goals. Sometimes that calls for a trip to the big game; sometimes a more personal, customized approach is needed. But the Masters is unique in its power to offer both.

The grand stage and compelling theater at Augusta National are intoxicating. It’s impossible not to be swept up in it. At the same time the event offers a number of smaller, quiet moments where, as they say, “business gets done.” These two realities complement one another to create an environment like no other.

No.02 Lodging standards verified.
No.34 Luggage tags confirmed.
No.21 Property map for guests created.
No.41 Stadium maps delivered.
No.03 Chefs vetted and secured.
No.09 Weather forecast checked, proper gear secured.
No.13 Talent booked, arrival time confirmed.
No.06 Flight info/arrival/departure monitored.
No.50 Extra device chargers acquired.
No.37 Translators vetted, hired.
No.11 Wi-Fi availability/log-in directions confirmed.
No.27 Community/hotel entrance codes tested.
No.23 Golf pairings made.
No.17 Guests’ likes/dislikes recorded.
No.30 Tours and guides vetted, confirmed.
No.29 Boats chartered.
No.47 Staff uniforms delivered.
No.10 Event walk-through performed.
No.35 Luggage transfer protocols confirmed.
No.08 Guests’ food allergies documented.
No.01 All vehicles fueled and serviced.
No.31 Linens inspected.
No.12 Drivers interviewed, vetted.
No.19 Security team vetted, in place.
No.16 Traffic patterns studied, logged.
No.42 All deposits made.
No.51 Umbrellas/rain gear checked.
No.54 Event dress code noted, communicated.
No.25 Homes inspected for cleanliness.
No.36 Photographers hired.
No.33 Home amenities prepped and placed.
No.07 Local hospitals/urgent care identified.
No.20 Parking and passes secured.
No.14 Agenda/itineraries double-checked, mailed.
No.28 Preferred beverages ordered.
No.49 Reception halls booked.
No.46 Extra sunblock ordered.
No.22 Golf clubs/guns rented.
No.32 Bathroom amenities prepped and placed.
No.43 Aircraft seating preferences confirmed.
No.24 Local food/restaurants identified.
No.18 Hunting/fishing guides vetted, hired.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.48 Meeting spaces identified, inspected.
No.05 All event tickets purchased.
No.38 Child services/nannies vetted, hired.
No.04 Dinner reservations confirmed.
No.26 TV guides/local channels logged.
No.52 Handicap access located, verified.
No.44 Tailgate party locations confirmed.
No.53 Event’s “items prohibited” list obtained.
No.15 Taxes, gratuities, service fees tallied and paid.
No.45 Emergency air services researched.