Marketing and events for customer engagement.

Marketing

Expertise across the full communications toolbox equips 54 to apply the right tool in the right channel to engage our clients’ customers.

Branding Strategy

  • Research: We ask hard questions, collaborate, scour sources both obvious and obscure to get at essential truths about our clients’ strengths, weaknesses and most of all their opportunities.
  • Market Analysis: We’re as relentless in understanding our clients’ customers, the competitive landscape and market trends as we are our clients’ businesses.
  • Brand Positioning/Design/Voice: From our research, analysis and client collaboration a brand personality emerges. Our creative develops a distinctive look, voice and story that will distinguish the brand in a crowded marketplace.

New Media

  • Websites: From deep corporate sites to micro-sites and landing pages, we design and build websites recognized for their appealing aesthetics, refined user experience and functionality.
  • Social Media: The art and science of executing an effective presence across ever-changing social media platforms requires a savvy, nimble partner like 54.
  • Email Marketing: We take pride in designing, crafting and executing email campaigns that consistently generate qualified leads and outperform the norm.

Traditional Media

  • Print Advertising: Print remains a viable brand awareness tool and, as we have for 30 years, 54 continues to conceive, design and execute compelling advertising that build brands.
  • Direct Marketing: One of the most enduring marketing tactics continues to be one of the most effective IF you have the proper metrics and creative flair. 54 delivers on both counts.
  • Trade Shows: For more than three decades and literally dozens of trade shows, 54 has been partnering with clients on every aspect of their trade show strategies — pre-event promotion and invites, booth design, party and event planning, sales meetings and post-show follow-up.
No.36 Photographers hired.
No.21 Property map for guests created.
No.54 Event dress code noted, communicated.
No.05 All event tickets purchased.
No.48 Meeting spaces identified, inspected.
No.16 Traffic patterns studied, logged.
No.09 Weather forecast checked, proper gear secured.
No.13 Talent booked, arrival time confirmed.
No.27 Community/hotel entrance codes tested.
No.50 Extra device chargers acquired.
No.37 Translators vetted, hired.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.33 Home amenities prepped and placed.
No.22 Golf clubs/guns rented.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.25 Homes inspected for cleanliness.
No.35 Luggage transfer protocols confirmed.
No.53 Event’s “items prohibited” list obtained.
No.29 Boats chartered.
No.18 Hunting/fishing guides vetted, hired.
No.42 All deposits made.
No.49 Reception halls booked.
No.10 Event walk-through performed.
No.51 Umbrellas/rain gear checked.
No.31 Linens inspected.
No.43 Aircraft seating preferences confirmed.
No.45 Emergency air services researched.
No.38 Child services/nannies vetted, hired.
No.06 Flight info/arrival/departure monitored.
No.07 Local hospitals/urgent care identified.
No.08 Guests’ food allergies documented.
No.47 Staff uniforms delivered.
No.28 Preferred beverages ordered.
No.02 Lodging standards verified.
No.30 Tours and guides vetted, confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.32 Bathroom amenities prepped and placed.
No.26 TV guides/local channels logged.
No.46 Extra sunblock ordered.
No.52 Handicap access located, verified.
No.17 Guests’ likes/dislikes recorded.
No.01 All vehicles fueled and serviced.
No.04 Dinner reservations confirmed.
No.03 Chefs vetted and secured.
No.20 Parking and passes secured.
No.24 Local food/restaurants identified.
No.41 Stadium maps delivered.
No.12 Drivers interviewed, vetted.
No.19 Security team vetted, in place.
No.44 Tailgate party locations confirmed.
No.23 Golf pairings made.
No.34 Luggage tags confirmed.
No.14 Agenda/itineraries double-checked, mailed.