Marketing and events for customer engagement.

Marketing

Expertise across the full communications toolbox equips 54 to apply the right tool in the right channel to engage our clients’ customers.

Branding Strategy

  • Research: We ask hard questions, collaborate, scour sources both obvious and obscure to get at essential truths about our clients’ strengths, weaknesses and most of all their opportunities.
  • Market Analysis: We’re as relentless in understanding our clients’ customers, the competitive landscape and market trends as we are our clients’ businesses.
  • Brand Positioning/Design/Voice: From our research, analysis and client collaboration a brand personality emerges. Our creative develops a distinctive look, voice and story that will distinguish the brand in a crowded marketplace.

New Media

  • Websites: From deep corporate sites to micro-sites and landing pages, we design and build websites recognized for their appealing aesthetics, refined user experience and functionality.
  • Social Media: The art and science of executing an effective presence across ever-changing social media platforms requires a savvy, nimble partner like 54.
  • Email Marketing: We take pride in designing, crafting and executing email campaigns that consistently generate qualified leads and outperform the norm.

Traditional Media

  • Print Advertising: Print remains a viable brand awareness tool and, as we have for 30 years, 54 continues to conceive, design and execute compelling advertising that build brands.
  • Direct Marketing: One of the most enduring marketing tactics continues to be one of the most effective IF you have the proper metrics and creative flair. 54 delivers on both counts.
  • Trade Shows: For more than three decades and literally dozens of trade shows, 54 has been partnering with clients on every aspect of their trade show strategies — pre-event promotion and invites, booth design, party and event planning, sales meetings and post-show follow-up.
No.46 Extra sunblock ordered.
No.20 Parking and passes secured.
No.25 Homes inspected for cleanliness.
No.19 Security team vetted, in place.
No.04 Dinner reservations confirmed.
No.27 Community/hotel entrance codes tested.
No.23 Golf pairings made.
No.37 Translators vetted, hired.
No.13 Talent booked, arrival time confirmed.
No.50 Extra device chargers acquired.
No.53 Event’s “items prohibited” list obtained.
No.34 Luggage tags confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.52 Handicap access located, verified.
No.21 Property map for guests created.
No.35 Luggage transfer protocols confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.02 Lodging standards verified.
No.11 Wi-Fi availability/log-in directions confirmed.
No.24 Local food/restaurants identified.
No.49 Reception halls booked.
No.06 Flight info/arrival/departure monitored.
No.01 All vehicles fueled and serviced.
No.36 Photographers hired.
No.18 Hunting/fishing guides vetted, hired.
No.28 Preferred beverages ordered.
No.10 Event walk-through performed.
No.51 Umbrellas/rain gear checked.
No.09 Weather forecast checked, proper gear secured.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.22 Golf clubs/guns rented.
No.30 Tours and guides vetted, confirmed.
No.41 Stadium maps delivered.
No.45 Emergency air services researched.
No.38 Child services/nannies vetted, hired.
No.31 Linens inspected.
No.47 Staff uniforms delivered.
No.33 Home amenities prepped and placed.
No.07 Local hospitals/urgent care identified.
No.05 All event tickets purchased.
No.54 Event dress code noted, communicated.
No.26 TV guides/local channels logged.
No.08 Guests’ food allergies documented.
No.03 Chefs vetted and secured.
No.43 Aircraft seating preferences confirmed.
No.17 Guests’ likes/dislikes recorded.
No.42 All deposits made.
No.48 Meeting spaces identified, inspected.
No.16 Traffic patterns studied, logged.
No.14 Agenda/itineraries double-checked, mailed.
No.12 Drivers interviewed, vetted.
No.44 Tailgate party locations confirmed.
No.29 Boats chartered.
No.32 Bathroom amenities prepped and placed.