Marketing and events for customer engagement.

Marketing

Expertise across the full communications toolbox equips 54 to apply the right tool in the right channel to engage our clients’ customers.

Branding Strategy

  • Research: We ask hard questions, collaborate, scour sources both obvious and obscure to get at essential truths about our clients’ strengths, weaknesses and most of all their opportunities.
  • Market Analysis: We’re as relentless in understanding our clients’ customers, the competitive landscape and market trends as we are our clients’ businesses.
  • Brand Positioning/Design/Voice: From our research, analysis and client collaboration a brand personality emerges. Our creative develops a distinctive look, voice and story that will distinguish the brand in a crowded marketplace.

New Media

  • Websites: From deep corporate sites to micro-sites and landing pages, we design and build websites recognized for their appealing aesthetics, refined user experience and functionality.
  • Social Media: The art and science of executing an effective presence across ever-changing social media platforms requires a savvy, nimble partner like 54.
  • Email Marketing: We take pride in designing, crafting and executing email campaigns that consistently generate qualified leads and outperform the norm.

Traditional Media

  • Print Advertising: Print remains a viable brand awareness tool and, as we have for 30 years, 54 continues to conceive, design and execute compelling advertising that build brands.
  • Direct Marketing: One of the most enduring marketing tactics continues to be one of the most effective IF you have the proper metrics and creative flair. 54 delivers on both counts.
  • Trade Shows: For more than three decades and literally dozens of trade shows, 54 has been partnering with clients on every aspect of their trade show strategies — pre-event promotion and invites, booth design, party and event planning, sales meetings and post-show follow-up.
No.44 Tailgate party locations confirmed.
No.19 Security team vetted, in place.
No.17 Guests’ likes/dislikes recorded.
No.51 Umbrellas/rain gear checked.
No.24 Local food/restaurants identified.
No.18 Hunting/fishing guides vetted, hired.
No.28 Preferred beverages ordered.
No.31 Linens inspected.
No.13 Talent booked, arrival time confirmed.
No.26 TV guides/local channels logged.
No.20 Parking and passes secured.
No.25 Homes inspected for cleanliness.
No.30 Tours and guides vetted, confirmed.
No.38 Child services/nannies vetted, hired.
No.06 Flight info/arrival/departure monitored.
No.22 Golf clubs/guns rented.
No.46 Extra sunblock ordered.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.47 Staff uniforms delivered.
No.02 Lodging standards verified.
No.21 Property map for guests created.
No.32 Bathroom amenities prepped and placed.
No.05 All event tickets purchased.
No.43 Aircraft seating preferences confirmed.
No.27 Community/hotel entrance codes tested.
No.09 Weather forecast checked, proper gear secured.
No.23 Golf pairings made.
No.08 Guests’ food allergies documented.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.52 Handicap access located, verified.
No.36 Photographers hired.
No.42 All deposits made.
No.16 Traffic patterns studied, logged.
No.33 Home amenities prepped and placed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.37 Translators vetted, hired.
No.35 Luggage transfer protocols confirmed.
No.41 Stadium maps delivered.
No.04 Dinner reservations confirmed.
No.50 Extra device chargers acquired.
No.15 Taxes, gratuities, service fees tallied and paid.
No.29 Boats chartered.
No.01 All vehicles fueled and serviced.
No.53 Event’s “items prohibited” list obtained.
No.03 Chefs vetted and secured.
No.07 Local hospitals/urgent care identified.
No.10 Event walk-through performed.
No.14 Agenda/itineraries double-checked, mailed.
No.12 Drivers interviewed, vetted.
No.49 Reception halls booked.
No.45 Emergency air services researched.
No.54 Event dress code noted, communicated.
No.34 Luggage tags confirmed.
No.48 Meeting spaces identified, inspected.