Marketing and events for customer engagement.

Marketing

Expertise across the full communications toolbox equips 54 to apply the right tool in the right channel to engage our clients’ customers.

Branding Strategy

  • Research: We ask hard questions, collaborate, scour sources both obvious and obscure to get at essential truths about our clients’ strengths, weaknesses and most of all their opportunities.
  • Market Analysis: We’re as relentless in understanding our clients’ customers, the competitive landscape and market trends as we are our clients’ businesses.
  • Brand Positioning/Design/Voice: From our research, analysis and client collaboration a brand personality emerges. Our creative develops a distinctive look, voice and story that will distinguish the brand in a crowded marketplace.

New Media

  • Websites: From deep corporate sites to micro-sites and landing pages, we design and build websites recognized for their appealing aesthetics, refined user experience and functionality.
  • Social Media: The art and science of executing an effective presence across ever-changing social media platforms requires a savvy, nimble partner like 54.
  • Email Marketing: We take pride in designing, crafting and executing email campaigns that consistently generate qualified leads and outperform the norm.

Traditional Media

  • Print Advertising: Print remains a viable brand awareness tool and, as we have for 30 years, 54 continues to conceive, design and execute compelling advertising that build brands.
  • Direct Marketing: One of the most enduring marketing tactics continues to be one of the most effective IF you have the proper metrics and creative flair. 54 delivers on both counts.
  • Trade Shows: For more than three decades and literally dozens of trade shows, 54 has been partnering with clients on every aspect of their trade show strategies — pre-event promotion and invites, booth design, party and event planning, sales meetings and post-show follow-up.
No.45 Emergency air services researched.
No.23 Golf pairings made.
No.08 Guests’ food allergies documented.
No.15 Taxes, gratuities, service fees tallied and paid.
No.34 Luggage tags confirmed.
No.48 Meeting spaces identified, inspected.
No.20 Parking and passes secured.
No.26 TV guides/local channels logged.
No.24 Local food/restaurants identified.
No.31 Linens inspected.
No.18 Hunting/fishing guides vetted, hired.
No.13 Talent booked, arrival time confirmed.
No.09 Weather forecast checked, proper gear secured.
No.27 Community/hotel entrance codes tested.
No.04 Dinner reservations confirmed.
No.35 Luggage transfer protocols confirmed.
No.53 Event’s “items prohibited” list obtained.
No.06 Flight info/arrival/departure monitored.
No.02 Lodging standards verified.
No.44 Tailgate party locations confirmed.
No.47 Staff uniforms delivered.
No.51 Umbrellas/rain gear checked.
No.38 Child services/nannies vetted, hired.
No.36 Photographers hired.
No.07 Local hospitals/urgent care identified.
No.46 Extra sunblock ordered.
No.28 Preferred beverages ordered.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.30 Tours and guides vetted, confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.49 Reception halls booked.
No.37 Translators vetted, hired.
No.42 All deposits made.
No.25 Homes inspected for cleanliness.
No.19 Security team vetted, in place.
No.10 Event walk-through performed.
No.43 Aircraft seating preferences confirmed.
No.21 Property map for guests created.
No.17 Guests’ likes/dislikes recorded.
No.01 All vehicles fueled and serviced.
No.54 Event dress code noted, communicated.
No.22 Golf clubs/guns rented.
No.12 Drivers interviewed, vetted.
No.05 All event tickets purchased.
No.41 Stadium maps delivered.
No.16 Traffic patterns studied, logged.
No.03 Chefs vetted and secured.
No.29 Boats chartered.
No.32 Bathroom amenities prepped and placed.
No.33 Home amenities prepped and placed.
No.52 Handicap access located, verified.
No.11 Wi-Fi availability/log-in directions confirmed.
No.50 Extra device chargers acquired.