Marketing and events for customer engagement.

Marketing

Expertise across the full communications toolbox equips 54 to apply the right tool in the right channel to engage our clients’ customers.

Branding Strategy

  • Research: We ask hard questions, collaborate, scour sources both obvious and obscure to get at essential truths about our clients’ strengths, weaknesses and most of all their opportunities.
  • Market Analysis: We’re as relentless in understanding our clients’ customers, the competitive landscape and market trends as we are our clients’ businesses.
  • Brand Positioning/Design/Voice: From our research, analysis and client collaboration a brand personality emerges. Our creative develops a distinctive look, voice and story that will distinguish the brand in a crowded marketplace.

New Media

  • Websites: From deep corporate sites to micro-sites and landing pages, we design and build websites recognized for their appealing aesthetics, refined user experience and functionality.
  • Social Media: The art and science of executing an effective presence across ever-changing social media platforms requires a savvy, nimble partner like 54.
  • Email Marketing: We take pride in designing, crafting and executing email campaigns that consistently generate qualified leads and outperform the norm.

Traditional Media

  • Print Advertising: Print remains a viable brand awareness tool and, as we have for 30 years, 54 continues to conceive, design and execute compelling advertising that build brands.
  • Direct Marketing: One of the most enduring marketing tactics continues to be one of the most effective IF you have the proper metrics and creative flair. 54 delivers on both counts.
  • Trade Shows: For more than three decades and literally dozens of trade shows, 54 has been partnering with clients on every aspect of their trade show strategies — pre-event promotion and invites, booth design, party and event planning, sales meetings and post-show follow-up.
No.27 Community/hotel entrance codes tested.
No.34 Luggage tags confirmed.
No.08 Guests’ food allergies documented.
No.31 Linens inspected.
No.45 Emergency air services researched.
No.46 Extra sunblock ordered.
No.50 Extra device chargers acquired.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.25 Homes inspected for cleanliness.
No.16 Traffic patterns studied, logged.
No.36 Photographers hired.
No.29 Boats chartered.
No.09 Weather forecast checked, proper gear secured.
No.19 Security team vetted, in place.
No.26 TV guides/local channels logged.
No.37 Translators vetted, hired.
No.54 Event dress code noted, communicated.
No.18 Hunting/fishing guides vetted, hired.
No.41 Stadium maps delivered.
No.30 Tours and guides vetted, confirmed.
No.03 Chefs vetted and secured.
No.33 Home amenities prepped and placed.
No.53 Event’s “items prohibited” list obtained.
No.23 Golf pairings made.
No.06 Flight info/arrival/departure monitored.
No.32 Bathroom amenities prepped and placed.
No.12 Drivers interviewed, vetted.
No.20 Parking and passes secured.
No.07 Local hospitals/urgent care identified.
No.17 Guests’ likes/dislikes recorded.
No.51 Umbrellas/rain gear checked.
No.28 Preferred beverages ordered.
No.48 Meeting spaces identified, inspected.
No.04 Dinner reservations confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.21 Property map for guests created.
No.13 Talent booked, arrival time confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.47 Staff uniforms delivered.
No.05 All event tickets purchased.
No.10 Event walk-through performed.
No.43 Aircraft seating preferences confirmed.
No.24 Local food/restaurants identified.
No.38 Child services/nannies vetted, hired.
No.35 Luggage transfer protocols confirmed.
No.01 All vehicles fueled and serviced.
No.15 Taxes, gratuities, service fees tallied and paid.
No.02 Lodging standards verified.
No.42 All deposits made.
No.22 Golf clubs/guns rented.
No.52 Handicap access located, verified.
No.11 Wi-Fi availability/log-in directions confirmed.
No.44 Tailgate party locations confirmed.
No.49 Reception halls booked.