Metal to Softspikes®, paper tee sheets to online booking, buggies to cloud-connected cars. Golf’s evolution is ours.

When 54 opened its doors we were hitting persimmon woods and playing balata golf balls. To say we have a deep history in and love for golf is a spectacular understatement. After nearly 30 years working in golf with some of the game’s most recognized brands, we continue to live and breathe the goals, desires and successes of everyone connected to the game — the golfers, the operators looking for an edge in a competitive marketplace and the businesses that want to do business in the space.

Strategy, branding and positioning, trade show support, lead generation, event activation, direct marketing, print, digital, website design ... whatever it takes to get you there, 54 has the capabilities, creativity and connections to make your mark in golf.

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Golf B2B eBook

Looking for a new approach to promote your product or service to golf operations?

54 can help you understand today's quickly evolving B2B world. While the old stand-by approach of print advertising coupled with face to face meetings may still work, the new guard in the golf world have discovered inbound marketing. Today, online content about your products or services is what convinces someone to choose your product, before you have even spoken to them.

Buying behaviors have changed. The B2B golf professionals at 54 have the solutions to help your business adapt.

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Golf B2B eBook

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  • Trusted By
  • Club Car
  • Softspikes
  • GolfNow
  • Golf Pride

B2B Golf Operations Solutions

54’s relationship with Club Car is almost as old as the agency itself. With Club Car’s rise from unknown to the world’s transportation leader in golf operations, we aren’t just along for the ride. We’ve been instrumental in charting the course.

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B2B Golf Technology Solutions

Not everything in golf is as cutting edge as the game's gear and apparel. In some ways the industry is frozen in time and slow to change — as evidenced by its stubbornness to take tee times online. But there’s always a way to break through.

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B2C Golf Products

Golf’s reluctance to mess with its traditions couldn’t dissuade a plucky little company that wanted every golfer in the world to change their cleats. But they needed an equally pugnacious marketing partner. Softspikes found one in 54.

dig in

B2C Golf Travel/Destination

The 1999 U.S. Open at Pinehurst was judged by the USGA the most successful on record for attendance and corporate sponsorship. That success led the USGA to award the 2005 US Open to Pinehurst in the swiftest return to a host site in the modern era. Expectations for Pinehurst were higher than ever and 54 was thrilled to supply a lift.

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