Marketing and events for customer engagement.

Events

Major event for dozens or a custom off-site for a handful of key constituents, 54’s strategic planning and execution ensures perfection.

Pre-Event

  • Ask the big questions. What is the event’s purpose? Who should attend? How do we get them there? We shepherd the planning, strategy and tactics through this important stage.
  • Get the right people. Most guests are thrilled to receive an invitation. Influential guests, however, can be a challenge. Often it’s a chess match to win a commitment, and 54 has perfected all the right moves.
  • Land the logistics. Matching the right locations to the event’s larger goals requires 54’s experience and network. We research, and vet hotels, restaurants, transportation, etc., to fit the strategy and guest list.

During Event

  • The show is on. Now is when all the planning and pre-event efforts pay off. 54 ensures that you and the event have the stage, while working invisibly in the background to handle every logistical detail.
  • Emphasize the experience. Most guests have attended an event in the past. 54’s goal is to deliver an experience. Whether it’s an appearance by a celebrity or a spectacular meal, leave them with a “wow” to remember.
  • Be beautifully buttoned up. Orchestrating the myriad unexpected details — a lost ticket, a guest’s special diet, a minor emergency handled — and making it look effortless is 54’s specialty.

Post-Event

  • Extend the engagement. A successful event lingers in the minds of guests. 54 can help make the most of this opportunity to nourish your brand, further your goals and maximize the event’s ROI.
  • Personalize your appreciation. Your event made a connection with your guest. 54 can show you how to express appreciation in ways that deepen that connection into a lasting engagement.
  • Capture and measure. Every event gives up vital information that can be used to further perfect future events. Along with the collected empirical data, 54 can dispatch and manage guest surveys post-event.
No.05 All event tickets purchased.
No.45 Emergency air services researched.
No.34 Luggage tags confirmed.
No.54 Event dress code noted, communicated.
No.17 Guests’ likes/dislikes recorded.
No.50 Extra device chargers acquired.
No.37 Translators vetted, hired.
No.44 Tailgate party locations confirmed.
No.52 Handicap access located, verified.
No.13 Talent booked, arrival time confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.26 TV guides/local channels logged.
No.25 Homes inspected for cleanliness.
No.42 All deposits made.
No.36 Photographers hired.
No.24 Local food/restaurants identified.
No.32 Bathroom amenities prepped and placed.
No.48 Meeting spaces identified, inspected.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.33 Home amenities prepped and placed.
No.20 Parking and passes secured.
No.22 Golf clubs/guns rented.
No.06 Flight info/arrival/departure monitored.
No.47 Staff uniforms delivered.
No.12 Drivers interviewed, vetted.
No.18 Hunting/fishing guides vetted, hired.
No.43 Aircraft seating preferences confirmed.
No.03 Chefs vetted and secured.
No.28 Preferred beverages ordered.
No.35 Luggage transfer protocols confirmed.
No.01 All vehicles fueled and serviced.
No.21 Property map for guests created.
No.23 Golf pairings made.
No.38 Child services/nannies vetted, hired.
No.09 Weather forecast checked, proper gear secured.
No.49 Reception halls booked.
No.14 Agenda/itineraries double-checked, mailed.
No.10 Event walk-through performed.
No.46 Extra sunblock ordered.
No.27 Community/hotel entrance codes tested.
No.11 Wi-Fi availability/log-in directions confirmed.
No.19 Security team vetted, in place.
No.53 Event’s “items prohibited” list obtained.
No.31 Linens inspected.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.16 Traffic patterns studied, logged.
No.51 Umbrellas/rain gear checked.
No.02 Lodging standards verified.
No.07 Local hospitals/urgent care identified.
No.08 Guests’ food allergies documented.
No.04 Dinner reservations confirmed.
No.41 Stadium maps delivered.
No.29 Boats chartered.
No.30 Tours and guides vetted, confirmed.