Marketing and events for customer engagement.

Events

Major event for dozens or a custom off-site for a handful of key constituents, 54’s strategic planning and execution ensures perfection.

Pre-Event

  • Ask the big questions. What is the event’s purpose? Who should attend? How do we get them there? We shepherd the planning, strategy and tactics through this important stage.
  • Get the right people. Most guests are thrilled to receive an invitation. Influential guests, however, can be a challenge. Often it’s a chess match to win a commitment, and 54 has perfected all the right moves.
  • Land the logistics. Matching the right locations to the event’s larger goals requires 54’s experience and network. We research, and vet hotels, restaurants, transportation, etc., to fit the strategy and guest list.

During Event

  • The show is on. Now is when all the planning and pre-event efforts pay off. 54 ensures that you and the event have the stage, while working invisibly in the background to handle every logistical detail.
  • Emphasize the experience. Most guests have attended an event in the past. 54’s goal is to deliver an experience. Whether it’s an appearance by a celebrity or a spectacular meal, leave them with a “wow” to remember.
  • Be beautifully buttoned up. Orchestrating the myriad unexpected details — a lost ticket, a guest’s special diet, a minor emergency handled — and making it look effortless is 54’s specialty.

Post-Event

  • Extend the engagement. A successful event lingers in the minds of guests. 54 can help make the most of this opportunity to nourish your brand, further your goals and maximize the event’s ROI.
  • Personalize your appreciation. Your event made a connection with your guest. 54 can show you how to express appreciation in ways that deepen that connection into a lasting engagement.
  • Capture and measure. Every event gives up vital information that can be used to further perfect future events. Along with the collected empirical data, 54 can dispatch and manage guest surveys post-event.
No.02 Lodging standards verified.
No.35 Luggage transfer protocols confirmed.
No.01 All vehicles fueled and serviced.
No.07 Local hospitals/urgent care identified.
No.46 Extra sunblock ordered.
No.23 Golf pairings made.
No.45 Emergency air services researched.
No.04 Dinner reservations confirmed.
No.24 Local food/restaurants identified.
No.17 Guests’ likes/dislikes recorded.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.52 Handicap access located, verified.
No.47 Staff uniforms delivered.
No.30 Tours and guides vetted, confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.42 All deposits made.
No.32 Bathroom amenities prepped and placed.
No.22 Golf clubs/guns rented.
No.28 Preferred beverages ordered.
No.06 Flight info/arrival/departure monitored.
No.54 Event dress code noted, communicated.
No.26 TV guides/local channels logged.
No.21 Property map for guests created.
No.49 Reception halls booked.
No.15 Taxes, gratuities, service fees tallied and paid.
No.51 Umbrellas/rain gear checked.
No.53 Event’s “items prohibited” list obtained.
No.29 Boats chartered.
No.25 Homes inspected for cleanliness.
No.08 Guests’ food allergies documented.
No.48 Meeting spaces identified, inspected.
No.38 Child services/nannies vetted, hired.
No.34 Luggage tags confirmed.
No.12 Drivers interviewed, vetted.
No.03 Chefs vetted and secured.
No.37 Translators vetted, hired.
No.14 Agenda/itineraries double-checked, mailed.
No.36 Photographers hired.
No.43 Aircraft seating preferences confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.05 All event tickets purchased.
No.16 Traffic patterns studied, logged.
No.19 Security team vetted, in place.
No.31 Linens inspected.
No.33 Home amenities prepped and placed.
No.44 Tailgate party locations confirmed.
No.09 Weather forecast checked, proper gear secured.
No.27 Community/hotel entrance codes tested.
No.20 Parking and passes secured.
No.50 Extra device chargers acquired.
No.18 Hunting/fishing guides vetted, hired.
No.41 Stadium maps delivered.
No.10 Event walk-through performed.
No.13 Talent booked, arrival time confirmed.