Marketing and events for customer engagement.

Events

Major event for dozens or a custom off-site for a handful of key constituents, 54’s strategic planning and execution ensures perfection.

Pre-Event

  • Ask the big questions. What is the event’s purpose? Who should attend? How do we get them there? We shepherd the planning, strategy and tactics through this important stage.
  • Get the right people. Most guests are thrilled to receive an invitation. Influential guests, however, can be a challenge. Often it’s a chess match to win a commitment, and 54 has perfected all the right moves.
  • Land the logistics. Matching the right locations to the event’s larger goals requires 54’s experience and network. We research, and vet hotels, restaurants, transportation, etc., to fit the strategy and guest list.

During Event

  • The show is on. Now is when all the planning and pre-event efforts pay off. 54 ensures that you and the event have the stage, while working invisibly in the background to handle every logistical detail.
  • Emphasize the experience. Most guests have attended an event in the past. 54’s goal is to deliver an experience. Whether it’s an appearance by a celebrity or a spectacular meal, leave them with a “wow” to remember.
  • Be beautifully buttoned up. Orchestrating the myriad unexpected details — a lost ticket, a guest’s special diet, a minor emergency handled — and making it look effortless is 54’s specialty.

Post-Event

  • Extend the engagement. A successful event lingers in the minds of guests. 54 can help make the most of this opportunity to nourish your brand, further your goals and maximize the event’s ROI.
  • Personalize your appreciation. Your event made a connection with your guest. 54 can show you how to express appreciation in ways that deepen that connection into a lasting engagement.
  • Capture and measure. Every event gives up vital information that can be used to further perfect future events. Along with the collected empirical data, 54 can dispatch and manage guest surveys post-event.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.48 Meeting spaces identified, inspected.
No.54 Event dress code noted, communicated.
No.10 Event walk-through performed.
No.02 Lodging standards verified.
No.17 Guests’ likes/dislikes recorded.
No.01 All vehicles fueled and serviced.
No.52 Handicap access located, verified.
No.36 Photographers hired.
No.51 Umbrellas/rain gear checked.
No.08 Guests’ food allergies documented.
No.27 Community/hotel entrance codes tested.
No.22 Golf clubs/guns rented.
No.41 Stadium maps delivered.
No.09 Weather forecast checked, proper gear secured.
No.03 Chefs vetted and secured.
No.25 Homes inspected for cleanliness.
No.49 Reception halls booked.
No.11 Wi-Fi availability/log-in directions confirmed.
No.07 Local hospitals/urgent care identified.
No.38 Child services/nannies vetted, hired.
No.18 Hunting/fishing guides vetted, hired.
No.16 Traffic patterns studied, logged.
No.47 Staff uniforms delivered.
No.04 Dinner reservations confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.34 Luggage tags confirmed.
No.26 TV guides/local channels logged.
No.23 Golf pairings made.
No.14 Agenda/itineraries double-checked, mailed.
No.13 Talent booked, arrival time confirmed.
No.45 Emergency air services researched.
No.32 Bathroom amenities prepped and placed.
No.12 Drivers interviewed, vetted.
No.28 Preferred beverages ordered.
No.44 Tailgate party locations confirmed.
No.46 Extra sunblock ordered.
No.21 Property map for guests created.
No.05 All event tickets purchased.
No.30 Tours and guides vetted, confirmed.
No.50 Extra device chargers acquired.
No.15 Taxes, gratuities, service fees tallied and paid.
No.19 Security team vetted, in place.
No.20 Parking and passes secured.
No.06 Flight info/arrival/departure monitored.
No.53 Event’s “items prohibited” list obtained.
No.31 Linens inspected.
No.43 Aircraft seating preferences confirmed.
No.42 All deposits made.
No.37 Translators vetted, hired.
No.33 Home amenities prepped and placed.
No.24 Local food/restaurants identified.
No.35 Luggage transfer protocols confirmed.
No.29 Boats chartered.