Marketing and events for customer engagement.

Events

Major event for dozens or a custom off-site for a handful of key constituents, 54’s strategic planning and execution ensures perfection.

Pre-Event

  • Ask the big questions. What is the event’s purpose? Who should attend? How do we get them there? We shepherd the planning, strategy and tactics through this important stage.
  • Get the right people. Most guests are thrilled to receive an invitation. Influential guests, however, can be a challenge. Often it’s a chess match to win a commitment, and 54 has perfected all the right moves.
  • Land the logistics. Matching the right locations to the event’s larger goals requires 54’s experience and network. We research, and vet hotels, restaurants, transportation, etc., to fit the strategy and guest list.

During Event

  • The show is on. Now is when all the planning and pre-event efforts pay off. 54 ensures that you and the event have the stage, while working invisibly in the background to handle every logistical detail.
  • Emphasize the experience. Most guests have attended an event in the past. 54’s goal is to deliver an experience. Whether it’s an appearance by a celebrity or a spectacular meal, leave them with a “wow” to remember.
  • Be beautifully buttoned up. Orchestrating the myriad unexpected details — a lost ticket, a guest’s special diet, a minor emergency handled — and making it look effortless is 54’s specialty.

Post-Event

  • Extend the engagement. A successful event lingers in the minds of guests. 54 can help make the most of this opportunity to nourish your brand, further your goals and maximize the event’s ROI.
  • Personalize your appreciation. Your event made a connection with your guest. 54 can show you how to express appreciation in ways that deepen that connection into a lasting engagement.
  • Capture and measure. Every event gives up vital information that can be used to further perfect future events. Along with the collected empirical data, 54 can dispatch and manage guest surveys post-event.
No.51 Umbrellas/rain gear checked.
No.06 Flight info/arrival/departure monitored.
No.35 Luggage transfer protocols confirmed.
No.31 Linens inspected.
No.42 All deposits made.
No.45 Emergency air services researched.
No.32 Bathroom amenities prepped and placed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.36 Photographers hired.
No.27 Community/hotel entrance codes tested.
No.05 All event tickets purchased.
No.30 Tours and guides vetted, confirmed.
No.46 Extra sunblock ordered.
No.19 Security team vetted, in place.
No.41 Stadium maps delivered.
No.04 Dinner reservations confirmed.
No.25 Homes inspected for cleanliness.
No.43 Aircraft seating preferences confirmed.
No.28 Preferred beverages ordered.
No.26 TV guides/local channels logged.
No.29 Boats chartered.
No.23 Golf pairings made.
No.17 Guests’ likes/dislikes recorded.
No.07 Local hospitals/urgent care identified.
No.21 Property map for guests created.
No.13 Talent booked, arrival time confirmed.
No.48 Meeting spaces identified, inspected.
No.38 Child services/nannies vetted, hired.
No.15 Taxes, gratuities, service fees tallied and paid.
No.37 Translators vetted, hired.
No.02 Lodging standards verified.
No.33 Home amenities prepped and placed.
No.24 Local food/restaurants identified.
No.49 Reception halls booked.
No.12 Drivers interviewed, vetted.
No.53 Event’s “items prohibited” list obtained.
No.01 All vehicles fueled and serviced.
No.18 Hunting/fishing guides vetted, hired.
No.09 Weather forecast checked, proper gear secured.
No.44 Tailgate party locations confirmed.
No.34 Luggage tags confirmed.
No.08 Guests’ food allergies documented.
No.03 Chefs vetted and secured.
No.20 Parking and passes secured.
No.16 Traffic patterns studied, logged.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.54 Event dress code noted, communicated.
No.11 Wi-Fi availability/log-in directions confirmed.
No.52 Handicap access located, verified.
No.10 Event walk-through performed.
No.47 Staff uniforms delivered.
No.22 Golf clubs/guns rented.
No.50 Extra device chargers acquired.
No.14 Agenda/itineraries double-checked, mailed.