Marketing and events for customer engagement.

Events

Major event for dozens or a custom off-site for a handful of key constituents, 54’s strategic planning and execution ensures perfection.

Pre-Event

  • Ask the big questions. What is the event’s purpose? Who should attend? How do we get them there? We shepherd the planning, strategy and tactics through this important stage.
  • Get the right people. Most guests are thrilled to receive an invitation. Influential guests, however, can be a challenge. Often it’s a chess match to win a commitment, and 54 has perfected all the right moves.
  • Land the logistics. Matching the right locations to the event’s larger goals requires 54’s experience and network. We research, and vet hotels, restaurants, transportation, etc., to fit the strategy and guest list.

During Event

  • The show is on. Now is when all the planning and pre-event efforts pay off. 54 ensures that you and the event have the stage, while working invisibly in the background to handle every logistical detail.
  • Emphasize the experience. Most guests have attended an event in the past. 54’s goal is to deliver an experience. Whether it’s an appearance by a celebrity or a spectacular meal, leave them with a “wow” to remember.
  • Be beautifully buttoned up. Orchestrating the myriad unexpected details — a lost ticket, a guest’s special diet, a minor emergency handled — and making it look effortless is 54’s specialty.

Post-Event

  • Extend the engagement. A successful event lingers in the minds of guests. 54 can help make the most of this opportunity to nourish your brand, further your goals and maximize the event’s ROI.
  • Personalize your appreciation. Your event made a connection with your guest. 54 can show you how to express appreciation in ways that deepen that connection into a lasting engagement.
  • Capture and measure. Every event gives up vital information that can be used to further perfect future events. Along with the collected empirical data, 54 can dispatch and manage guest surveys post-event.
No.44 Tailgate party locations confirmed.
No.17 Guests’ likes/dislikes recorded.
No.45 Emergency air services researched.
No.21 Property map for guests created.
No.26 TV guides/local channels logged.
No.51 Umbrellas/rain gear checked.
No.13 Talent booked, arrival time confirmed.
No.06 Flight info/arrival/departure monitored.
No.31 Linens inspected.
No.29 Boats chartered.
No.50 Extra device chargers acquired.
No.34 Luggage tags confirmed.
No.49 Reception halls booked.
No.42 All deposits made.
No.12 Drivers interviewed, vetted.
No.37 Translators vetted, hired.
No.07 Local hospitals/urgent care identified.
No.15 Taxes, gratuities, service fees tallied and paid.
No.30 Tours and guides vetted, confirmed.
No.08 Guests’ food allergies documented.
No.20 Parking and passes secured.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.05 All event tickets purchased.
No.28 Preferred beverages ordered.
No.36 Photographers hired.
No.01 All vehicles fueled and serviced.
No.09 Weather forecast checked, proper gear secured.
No.35 Luggage transfer protocols confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.14 Agenda/itineraries double-checked, mailed.
No.02 Lodging standards verified.
No.18 Hunting/fishing guides vetted, hired.
No.04 Dinner reservations confirmed.
No.25 Homes inspected for cleanliness.
No.22 Golf clubs/guns rented.
No.19 Security team vetted, in place.
No.52 Handicap access located, verified.
No.16 Traffic patterns studied, logged.
No.32 Bathroom amenities prepped and placed.
No.33 Home amenities prepped and placed.
No.38 Child services/nannies vetted, hired.
No.24 Local food/restaurants identified.
No.48 Meeting spaces identified, inspected.
No.54 Event dress code noted, communicated.
No.41 Stadium maps delivered.
No.46 Extra sunblock ordered.
No.53 Event’s “items prohibited” list obtained.
No.47 Staff uniforms delivered.
No.43 Aircraft seating preferences confirmed.
No.27 Community/hotel entrance codes tested.
No.11 Wi-Fi availability/log-in directions confirmed.
No.03 Chefs vetted and secured.
No.23 Golf pairings made.
No.10 Event walk-through performed.