Marketing and events for customer engagement.


Top 15 Tips to Build Your Brand’s Social Media Presence

Social media today is just a catchall term for the current state of the internet and how your customers and prospective customers expect to be able to connect with your business. To be heard in 2017, no matter what kind …

Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Like writing isn’t hard enough. Now we’re fending off robots.

Here they come, the end-of-the-year prognostications from industry soothsayers hunched over their marketing trends Ouija boards. All manner of doom, gold rushes, collapses and uprisings are heading our way in 2017, depending on who you read. Here at 54, we …

Optimizing for Trust: 3 Strategies to Boost Online Sales

Online marketing tactics are constantly evolving. Changes are driven by advances in technology, the introduction of new marketing channels and, most importantly, consumer sentiment. From the first AOL instant messages in 1993 to the introduction of Google AdWords in 2000 …

2016 SEO Trends For B2B Brands

Search engine optimization and marketing are ever evolving as Google makes constant changes to its search algorithm and advertising platforms. Here are three changes that B2B companies and marketers should be aware of to maintain top search positions and continue …

Franchise Sales: 3 Lessons from the 2016 Presidential Race to Help You Close More Deals

Choosing the next leader of the free world and investing in a franchise opportunity are both big, potentially life changing decisions. Here are three ways you can close more deals. Disclaimer: This is not a misplaced political rant! Now that …

Top 5 Mistakes B2B Brands Make in Investing in a Marketing Automation Platform

Before you make a significant investment in a platform, it’s important to consider if your brand is ready for marketing automation. Marketing automation is the process of streamlining the marketing and sales processes replacing time intensive, high-touch activities with automated …

B2B Marketing: How to Tell a Good Brand Story

B2B marketers add value, attract customers through storytelling. Do you remember back in the old days when a B2B customer would see an advertisement and call a sales representative to discuss a problem or make a purchase? Those days are …

Building Brand Building

Our Greensboro office—“the Mill”—isn’t just a building, but a creative inspiration. A lot has been shared lately about Burrisland culture, specifically working remotely. As much as we enjoy our remote flexibility, even a small group still needs a place to …

The Secret Exposed

The email subject line read “Secret exposed! Work from home. $$$$$” The message was marked as spam because, well, why WOULDN’T it have been? Even the shoddiest of filters would know this email had all the hallmarks of a shady …

No.54 Event dress code noted, communicated.
No.47 Staff uniforms delivered.
No.14 Agenda/itineraries double-checked, mailed.
No.48 Meeting spaces identified, inspected.
No.09 Weather forecast checked, proper gear secured.
No.29 Boats chartered.
No.24 Local food/restaurants identified.
No.16 Traffic patterns studied, logged.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.13 Talent booked, arrival time confirmed.
No.10 Event walk-through performed.
No.23 Golf pairings made.
No.15 Taxes, gratuities, service fees tallied and paid.
No.42 All deposits made.
No.17 Guests’ likes/dislikes recorded.
No.43 Aircraft seating preferences confirmed.
No.21 Property map for guests created.
No.28 Preferred beverages ordered.
No.34 Luggage tags confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.05 All event tickets purchased.
No.06 Flight info/arrival/departure monitored.
No.01 All vehicles fueled and serviced.
No.18 Hunting/fishing guides vetted, hired.
No.07 Local hospitals/urgent care identified.
No.51 Umbrellas/rain gear checked.
No.02 Lodging standards verified.
No.12 Drivers interviewed, vetted.
No.41 Stadium maps delivered.
No.46 Extra sunblock ordered.
No.33 Home amenities prepped and placed.
No.27 Community/hotel entrance codes tested.
No.30 Tours and guides vetted, confirmed.
No.38 Child services/nannies vetted, hired.
No.45 Emergency air services researched.
No.20 Parking and passes secured.
No.35 Luggage transfer protocols confirmed.
No.53 Event’s “items prohibited” list obtained.
No.44 Tailgate party locations confirmed.
No.49 Reception halls booked.
No.50 Extra device chargers acquired.
No.19 Security team vetted, in place.
No.31 Linens inspected.
No.11 Wi-Fi availability/log-in directions confirmed.
No.08 Guests’ food allergies documented.
No.32 Bathroom amenities prepped and placed.
No.36 Photographers hired.
No.37 Translators vetted, hired.
No.22 Golf clubs/guns rented.
No.04 Dinner reservations confirmed.
No.26 TV guides/local channels logged.
No.25 Homes inspected for cleanliness.
No.52 Handicap access located, verified.
No.03 Chefs vetted and secured.