Marketing and events for customer engagement.

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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.01 All vehicles fueled and serviced.
No.11 Wi-Fi availability/log-in directions confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.02 Lodging standards verified.
No.17 Guests’ likes/dislikes recorded.
No.51 Umbrellas/rain gear checked.
No.28 Preferred beverages ordered.
No.35 Luggage transfer protocols confirmed.
No.34 Luggage tags confirmed.
No.23 Golf pairings made.
No.48 Meeting spaces identified, inspected.
No.37 Translators vetted, hired.
No.38 Child services/nannies vetted, hired.
No.04 Dinner reservations confirmed.
No.53 Event’s “items prohibited” list obtained.
No.50 Extra device chargers acquired.
No.32 Bathroom amenities prepped and placed.
No.06 Flight info/arrival/departure monitored.
No.16 Traffic patterns studied, logged.
No.15 Taxes, gratuities, service fees tallied and paid.
No.22 Golf clubs/guns rented.
No.21 Property map for guests created.
No.12 Drivers interviewed, vetted.
No.41 Stadium maps delivered.
No.27 Community/hotel entrance codes tested.
No.30 Tours and guides vetted, confirmed.
No.47 Staff uniforms delivered.
No.36 Photographers hired.
No.52 Handicap access located, verified.
No.24 Local food/restaurants identified.
No.25 Homes inspected for cleanliness.
No.49 Reception halls booked.
No.07 Local hospitals/urgent care identified.
No.46 Extra sunblock ordered.
No.44 Tailgate party locations confirmed.
No.43 Aircraft seating preferences confirmed.
No.03 Chefs vetted and secured.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.05 All event tickets purchased.
No.10 Event walk-through performed.
No.20 Parking and passes secured.
No.19 Security team vetted, in place.
No.26 TV guides/local channels logged.
No.33 Home amenities prepped and placed.
No.42 All deposits made.
No.14 Agenda/itineraries double-checked, mailed.
No.09 Weather forecast checked, proper gear secured.
No.29 Boats chartered.
No.18 Hunting/fishing guides vetted, hired.
No.45 Emergency air services researched.
No.13 Talent booked, arrival time confirmed.
No.08 Guests’ food allergies documented.
No.54 Event dress code noted, communicated.
No.31 Linens inspected.