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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.01 All vehicles fueled and serviced.
No.33 Home amenities prepped and placed.
No.49 Reception halls booked.
No.38 Child services/nannies vetted, hired.
No.32 Bathroom amenities prepped and placed.
No.41 Stadium maps delivered.
No.45 Emergency air services researched.
No.10 Event walk-through performed.
No.36 Photographers hired.
No.25 Homes inspected for cleanliness.
No.02 Lodging standards verified.
No.06 Flight info/arrival/departure monitored.
No.23 Golf pairings made.
No.15 Taxes, gratuities, service fees tallied and paid.
No.08 Guests’ food allergies documented.
No.50 Extra device chargers acquired.
No.26 TV guides/local channels logged.
No.21 Property map for guests created.
No.47 Staff uniforms delivered.
No.22 Golf clubs/guns rented.
No.51 Umbrellas/rain gear checked.
No.17 Guests’ likes/dislikes recorded.
No.27 Community/hotel entrance codes tested.
No.04 Dinner reservations confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.28 Preferred beverages ordered.
No.46 Extra sunblock ordered.
No.53 Event’s “items prohibited” list obtained.
No.35 Luggage transfer protocols confirmed.
No.44 Tailgate party locations confirmed.
No.18 Hunting/fishing guides vetted, hired.
No.31 Linens inspected.
No.16 Traffic patterns studied, logged.
No.12 Drivers interviewed, vetted.
No.37 Translators vetted, hired.
No.13 Talent booked, arrival time confirmed.
No.29 Boats chartered.
No.09 Weather forecast checked, proper gear secured.
No.30 Tours and guides vetted, confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.52 Handicap access located, verified.
No.24 Local food/restaurants identified.
No.48 Meeting spaces identified, inspected.
No.07 Local hospitals/urgent care identified.
No.43 Aircraft seating preferences confirmed.
No.42 All deposits made.
No.03 Chefs vetted and secured.
No.54 Event dress code noted, communicated.
No.05 All event tickets purchased.
No.19 Security team vetted, in place.
No.34 Luggage tags confirmed.
No.20 Parking and passes secured.
No.11 Wi-Fi availability/log-in directions confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.