Marketing and events for customer engagement.

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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.15 Taxes, gratuities, service fees tallied and paid.
No.43 Aircraft seating preferences confirmed.
No.32 Bathroom amenities prepped and placed.
No.21 Property map for guests created.
No.29 Boats chartered.
No.50 Extra device chargers acquired.
No.41 Stadium maps delivered.
No.54 Event dress code noted, communicated.
No.26 TV guides/local channels logged.
No.09 Weather forecast checked, proper gear secured.
No.08 Guests’ food allergies documented.
No.38 Child services/nannies vetted, hired.
No.30 Tours and guides vetted, confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.37 Translators vetted, hired.
No.10 Event walk-through performed.
No.07 Local hospitals/urgent care identified.
No.13 Talent booked, arrival time confirmed.
No.36 Photographers hired.
No.06 Flight info/arrival/departure monitored.
No.05 All event tickets purchased.
No.52 Handicap access located, verified.
No.23 Golf pairings made.
No.20 Parking and passes secured.
No.46 Extra sunblock ordered.
No.02 Lodging standards verified.
No.14 Agenda/itineraries double-checked, mailed.
No.19 Security team vetted, in place.
No.11 Wi-Fi availability/log-in directions confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.33 Home amenities prepped and placed.
No.18 Hunting/fishing guides vetted, hired.
No.28 Preferred beverages ordered.
No.44 Tailgate party locations confirmed.
No.17 Guests’ likes/dislikes recorded.
No.53 Event’s “items prohibited” list obtained.
No.42 All deposits made.
No.35 Luggage transfer protocols confirmed.
No.49 Reception halls booked.
No.47 Staff uniforms delivered.
No.27 Community/hotel entrance codes tested.
No.12 Drivers interviewed, vetted.
No.34 Luggage tags confirmed.
No.31 Linens inspected.
No.01 All vehicles fueled and serviced.
No.48 Meeting spaces identified, inspected.
No.25 Homes inspected for cleanliness.
No.04 Dinner reservations confirmed.
No.24 Local food/restaurants identified.
No.03 Chefs vetted and secured.
No.16 Traffic patterns studied, logged.
No.22 Golf clubs/guns rented.
No.45 Emergency air services researched.
No.51 Umbrellas/rain gear checked.