Marketing and events for customer engagement.

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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.48 Meeting spaces identified, inspected.
No.38 Child services/nannies vetted, hired.
No.05 All event tickets purchased.
No.28 Preferred beverages ordered.
No.13 Talent booked, arrival time confirmed.
No.47 Staff uniforms delivered.
No.53 Event’s “items prohibited” list obtained.
No.02 Lodging standards verified.
No.43 Aircraft seating preferences confirmed.
No.50 Extra device chargers acquired.
No.08 Guests’ food allergies documented.
No.01 All vehicles fueled and serviced.
No.18 Hunting/fishing guides vetted, hired.
No.22 Golf clubs/guns rented.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.16 Traffic patterns studied, logged.
No.54 Event dress code noted, communicated.
No.37 Translators vetted, hired.
No.30 Tours and guides vetted, confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.27 Community/hotel entrance codes tested.
No.10 Event walk-through performed.
No.09 Weather forecast checked, proper gear secured.
No.46 Extra sunblock ordered.
No.52 Handicap access located, verified.
No.36 Photographers hired.
No.42 All deposits made.
No.07 Local hospitals/urgent care identified.
No.35 Luggage transfer protocols confirmed.
No.26 TV guides/local channels logged.
No.31 Linens inspected.
No.21 Property map for guests created.
No.45 Emergency air services researched.
No.34 Luggage tags confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.17 Guests’ likes/dislikes recorded.
No.04 Dinner reservations confirmed.
No.23 Golf pairings made.
No.24 Local food/restaurants identified.
No.32 Bathroom amenities prepped and placed.
No.19 Security team vetted, in place.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.44 Tailgate party locations confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.33 Home amenities prepped and placed.
No.25 Homes inspected for cleanliness.
No.06 Flight info/arrival/departure monitored.
No.49 Reception halls booked.
No.12 Drivers interviewed, vetted.
No.51 Umbrellas/rain gear checked.
No.20 Parking and passes secured.
No.29 Boats chartered.
No.03 Chefs vetted and secured.
No.41 Stadium maps delivered.