Marketing and events for customer engagement.

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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.03 Chefs vetted and secured.
No.42 All deposits made.
No.26 TV guides/local channels logged.
No.27 Community/hotel entrance codes tested.
No.15 Taxes, gratuities, service fees tallied and paid.
No.29 Boats chartered.
No.30 Tours and guides vetted, confirmed.
No.41 Stadium maps delivered.
No.47 Staff uniforms delivered.
No.10 Event walk-through performed.
No.08 Guests’ food allergies documented.
No.02 Lodging standards verified.
No.25 Homes inspected for cleanliness.
No.18 Hunting/fishing guides vetted, hired.
No.12 Drivers interviewed, vetted.
No.49 Reception halls booked.
No.20 Parking and passes secured.
No.22 Golf clubs/guns rented.
No.38 Child services/nannies vetted, hired.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.43 Aircraft seating preferences confirmed.
No.24 Local food/restaurants identified.
No.46 Extra sunblock ordered.
No.31 Linens inspected.
No.53 Event’s “items prohibited” list obtained.
No.44 Tailgate party locations confirmed.
No.23 Golf pairings made.
No.35 Luggage transfer protocols confirmed.
No.13 Talent booked, arrival time confirmed.
No.19 Security team vetted, in place.
No.50 Extra device chargers acquired.
No.32 Bathroom amenities prepped and placed.
No.36 Photographers hired.
No.52 Handicap access located, verified.
No.06 Flight info/arrival/departure monitored.
No.07 Local hospitals/urgent care identified.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.28 Preferred beverages ordered.
No.16 Traffic patterns studied, logged.
No.37 Translators vetted, hired.
No.09 Weather forecast checked, proper gear secured.
No.51 Umbrellas/rain gear checked.
No.17 Guests’ likes/dislikes recorded.
No.54 Event dress code noted, communicated.
No.04 Dinner reservations confirmed.
No.45 Emergency air services researched.
No.01 All vehicles fueled and serviced.
No.05 All event tickets purchased.
No.48 Meeting spaces identified, inspected.
No.34 Luggage tags confirmed.
No.33 Home amenities prepped and placed.
No.14 Agenda/itineraries double-checked, mailed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.21 Property map for guests created.