Marketing and events for customer engagement.


Seize the Little Moments at Big Events

The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54 Sports. Again we will be managing all the details for some of our key …

You Know The Power of a Great Event

Now how do you convince the boss? Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets …

2016 — The Year of Your Perfect Event

While you’re thinking about resolutions, we at 54 Sports offer one we promise to help you keep: 2016 is the year your entertainment budget delivers real ROI, and you capitalize on delivering unforgettable experiences at the right location for the …

Integrated Marketing: It Works For Events, Too

We’ve been at this a good while and know from experience that every well-managed corporate event pays dividends. Serving up impeccable lodging, tickets to a great game or tournament, four-star dining and stress-free transportation will, at the very least, mean …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.20 Parking and passes secured.
No.28 Preferred beverages ordered.
No.19 Security team vetted, in place.
No.29 Boats chartered.
No.31 Linens inspected.
No.18 Hunting/fishing guides vetted, hired.
No.27 Community/hotel entrance codes tested.
No.09 Weather forecast checked, proper gear secured.
No.13 Talent booked, arrival time confirmed.
No.04 Dinner reservations confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.36 Photographers hired.
No.12 Drivers interviewed, vetted.
No.45 Emergency air services researched.
No.11 Wi-Fi availability/log-in directions confirmed.
No.16 Traffic patterns studied, logged.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.02 Lodging standards verified.
No.05 All event tickets purchased.
No.43 Aircraft seating preferences confirmed.
No.48 Meeting spaces identified, inspected.
No.03 Chefs vetted and secured.
No.25 Homes inspected for cleanliness.
No.47 Staff uniforms delivered.
No.26 TV guides/local channels logged.
No.15 Taxes, gratuities, service fees tallied and paid.
No.42 All deposits made.
No.33 Home amenities prepped and placed.
No.01 All vehicles fueled and serviced.
No.49 Reception halls booked.
No.22 Golf clubs/guns rented.
No.46 Extra sunblock ordered.
No.24 Local food/restaurants identified.
No.35 Luggage transfer protocols confirmed.
No.17 Guests’ likes/dislikes recorded.
No.37 Translators vetted, hired.
No.23 Golf pairings made.
No.14 Agenda/itineraries double-checked, mailed.
No.10 Event walk-through performed.
No.32 Bathroom amenities prepped and placed.
No.21 Property map for guests created.
No.50 Extra device chargers acquired.
No.08 Guests’ food allergies documented.
No.41 Stadium maps delivered.
No.44 Tailgate party locations confirmed.
No.53 Event’s “items prohibited” list obtained.
No.52 Handicap access located, verified.
No.07 Local hospitals/urgent care identified.
No.51 Umbrellas/rain gear checked.
No.54 Event dress code noted, communicated.
No.38 Child services/nannies vetted, hired.
No.34 Luggage tags confirmed.
No.30 Tours and guides vetted, confirmed.
No.06 Flight info/arrival/departure monitored.