Marketing and events for customer engagement.


Seize the Little Moments at Big Events

The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54 Sports. Again we will be managing all the details for some of our key …

You Know The Power of a Great Event

Now how do you convince the boss? Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets …

2016 — The Year of Your Perfect Event

While you’re thinking about resolutions, we at 54 Sports offer one we promise to help you keep: 2016 is the year your entertainment budget delivers real ROI, and you capitalize on delivering unforgettable experiences at the right location for the …

Integrated Marketing: It Works For Events, Too

We’ve been at this a good while and know from experience that every well-managed corporate event pays dividends. Serving up impeccable lodging, tickets to a great game or tournament, four-star dining and stress-free transportation will, at the very least, mean …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.12 Drivers interviewed, vetted.
No.28 Preferred beverages ordered.
No.38 Child services/nannies vetted, hired.
No.36 Photographers hired.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.29 Boats chartered.
No.54 Event dress code noted, communicated.
No.27 Community/hotel entrance codes tested.
No.13 Talent booked, arrival time confirmed.
No.19 Security team vetted, in place.
No.33 Home amenities prepped and placed.
No.09 Weather forecast checked, proper gear secured.
No.20 Parking and passes secured.
No.30 Tours and guides vetted, confirmed.
No.05 All event tickets purchased.
No.25 Homes inspected for cleanliness.
No.17 Guests’ likes/dislikes recorded.
No.04 Dinner reservations confirmed.
No.34 Luggage tags confirmed.
No.07 Local hospitals/urgent care identified.
No.08 Guests’ food allergies documented.
No.21 Property map for guests created.
No.16 Traffic patterns studied, logged.
No.15 Taxes, gratuities, service fees tallied and paid.
No.44 Tailgate party locations confirmed.
No.03 Chefs vetted and secured.
No.46 Extra sunblock ordered.
No.49 Reception halls booked.
No.02 Lodging standards verified.
No.11 Wi-Fi availability/log-in directions confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.24 Local food/restaurants identified.
No.26 TV guides/local channels logged.
No.45 Emergency air services researched.
No.01 All vehicles fueled and serviced.
No.23 Golf pairings made.
No.42 All deposits made.
No.10 Event walk-through performed.
No.53 Event’s “items prohibited” list obtained.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.51 Umbrellas/rain gear checked.
No.47 Staff uniforms delivered.
No.18 Hunting/fishing guides vetted, hired.
No.48 Meeting spaces identified, inspected.
No.37 Translators vetted, hired.
No.06 Flight info/arrival/departure monitored.
No.43 Aircraft seating preferences confirmed.
No.31 Linens inspected.
No.52 Handicap access located, verified.
No.50 Extra device chargers acquired.
No.35 Luggage transfer protocols confirmed.
No.41 Stadium maps delivered.
No.22 Golf clubs/guns rented.
No.32 Bathroom amenities prepped and placed.