Marketing and events for customer engagement.


Seize the Little Moments at Big Events

The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54 Sports. Again we will be managing all the details for some of our key …

You Know The Power of a Great Event

Now how do you convince the boss? Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets …

2016 — The Year of Your Perfect Event

While you’re thinking about resolutions, we at 54 Sports offer one we promise to help you keep: 2016 is the year your entertainment budget delivers real ROI, and you capitalize on delivering unforgettable experiences at the right location for the …

Integrated Marketing: It Works For Events, Too

We’ve been at this a good while and know from experience that every well-managed corporate event pays dividends. Serving up impeccable lodging, tickets to a great game or tournament, four-star dining and stress-free transportation will, at the very least, mean …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.34 Luggage tags confirmed.
No.33 Home amenities prepped and placed.
No.20 Parking and passes secured.
No.15 Taxes, gratuities, service fees tallied and paid.
No.19 Security team vetted, in place.
No.36 Photographers hired.
No.32 Bathroom amenities prepped and placed.
No.31 Linens inspected.
No.51 Umbrellas/rain gear checked.
No.11 Wi-Fi availability/log-in directions confirmed.
No.06 Flight info/arrival/departure monitored.
No.41 Stadium maps delivered.
No.54 Event dress code noted, communicated.
No.04 Dinner reservations confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.09 Weather forecast checked, proper gear secured.
No.18 Hunting/fishing guides vetted, hired.
No.35 Luggage transfer protocols confirmed.
No.42 All deposits made.
No.10 Event walk-through performed.
No.14 Agenda/itineraries double-checked, mailed.
No.48 Meeting spaces identified, inspected.
No.28 Preferred beverages ordered.
No.24 Local food/restaurants identified.
No.13 Talent booked, arrival time confirmed.
No.53 Event’s “items prohibited” list obtained.
No.17 Guests’ likes/dislikes recorded.
No.05 All event tickets purchased.
No.45 Emergency air services researched.
No.49 Reception halls booked.
No.47 Staff uniforms delivered.
No.08 Guests’ food allergies documented.
No.38 Child services/nannies vetted, hired.
No.07 Local hospitals/urgent care identified.
No.23 Golf pairings made.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.44 Tailgate party locations confirmed.
No.02 Lodging standards verified.
No.03 Chefs vetted and secured.
No.25 Homes inspected for cleanliness.
No.43 Aircraft seating preferences confirmed.
No.12 Drivers interviewed, vetted.
No.21 Property map for guests created.
No.22 Golf clubs/guns rented.
No.01 All vehicles fueled and serviced.
No.26 TV guides/local channels logged.
No.46 Extra sunblock ordered.
No.52 Handicap access located, verified.
No.50 Extra device chargers acquired.
No.30 Tours and guides vetted, confirmed.
No.16 Traffic patterns studied, logged.
No.37 Translators vetted, hired.
No.27 Community/hotel entrance codes tested.
No.29 Boats chartered.