Marketing and events for customer engagement.


Seize the Little Moments at Big Events

The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54 Sports. Again we will be managing all the details for some of our key …

You Know The Power of a Great Event

Now how do you convince the boss? Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets …

2016 — The Year of Your Perfect Event

While you’re thinking about resolutions, we at 54 Sports offer one we promise to help you keep: 2016 is the year your entertainment budget delivers real ROI, and you capitalize on delivering unforgettable experiences at the right location for the …

Integrated Marketing: It Works For Events, Too

We’ve been at this a good while and know from experience that every well-managed corporate event pays dividends. Serving up impeccable lodging, tickets to a great game or tournament, four-star dining and stress-free transportation will, at the very least, mean …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.18 Hunting/fishing guides vetted, hired.
No.34 Luggage tags confirmed.
No.45 Emergency air services researched.
No.38 Child services/nannies vetted, hired.
No.46 Extra sunblock ordered.
No.52 Handicap access located, verified.
No.03 Chefs vetted and secured.
No.48 Meeting spaces identified, inspected.
No.07 Local hospitals/urgent care identified.
No.24 Local food/restaurants identified.
No.08 Guests’ food allergies documented.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.51 Umbrellas/rain gear checked.
No.21 Property map for guests created.
No.14 Agenda/itineraries double-checked, mailed.
No.17 Guests’ likes/dislikes recorded.
No.44 Tailgate party locations confirmed.
No.47 Staff uniforms delivered.
No.41 Stadium maps delivered.
No.26 TV guides/local channels logged.
No.32 Bathroom amenities prepped and placed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.31 Linens inspected.
No.02 Lodging standards verified.
No.05 All event tickets purchased.
No.19 Security team vetted, in place.
No.01 All vehicles fueled and serviced.
No.43 Aircraft seating preferences confirmed.
No.36 Photographers hired.
No.23 Golf pairings made.
No.50 Extra device chargers acquired.
No.33 Home amenities prepped and placed.
No.25 Homes inspected for cleanliness.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.49 Reception halls booked.
No.37 Translators vetted, hired.
No.28 Preferred beverages ordered.
No.10 Event walk-through performed.
No.29 Boats chartered.
No.15 Taxes, gratuities, service fees tallied and paid.
No.06 Flight info/arrival/departure monitored.
No.54 Event dress code noted, communicated.
No.22 Golf clubs/guns rented.
No.12 Drivers interviewed, vetted.
No.30 Tours and guides vetted, confirmed.
No.27 Community/hotel entrance codes tested.
No.20 Parking and passes secured.
No.35 Luggage transfer protocols confirmed.
No.04 Dinner reservations confirmed.
No.42 All deposits made.
No.13 Talent booked, arrival time confirmed.
No.09 Weather forecast checked, proper gear secured.
No.16 Traffic patterns studied, logged.
No.53 Event’s “items prohibited” list obtained.