Marketing and events for customer engagement.


Seize the Little Moments at Big Events

The Masters is coming up; one of the most prestigious sporting events on the planet, and one of the biggest weeks of the year for 54 Sports. Again we will be managing all the details for some of our key …

You Know The Power of a Great Event

Now how do you convince the boss? Those in sales and marketing know well the returns of creating and hosting the perfect event. Brand awareness grows and everything improves — customer relations, retention, conversions. If only those who control budgets …

2016 — The Year of Your Perfect Event

While you’re thinking about resolutions, we at 54 Sports offer one we promise to help you keep: 2016 is the year your entertainment budget delivers real ROI, and you capitalize on delivering unforgettable experiences at the right location for the …

Integrated Marketing: It Works For Events, Too

We’ve been at this a good while and know from experience that every well-managed corporate event pays dividends. Serving up impeccable lodging, tickets to a great game or tournament, four-star dining and stress-free transportation will, at the very least, mean …

5 Tips For Getting Guests Who Equal ROI

1. Think “Bucket List” You really can’t go wrong when offering guests a “once-in-a-lifetime” event. The most popular include: The Masters, The Super Bowl, Kentucky Derby, US Open Tennis, Olympics. Equally important, make sure the services around the event are …

How To Entertain Your Corporate Guests At the Masters

Are you thinking of hosting your VIPs at a first-class experience in Augusta this April? Follow the tips below, and you will be certain your Masters experience will be nothing less than Extraordinary. If working with a professional corporate events …

Golf Resorts Change Course to Attract Younger Generation

Golf resorts have a Generation Y problem. Young adults do not flock to the fairway the way baby boomers did, and young business travelers are disinclined to commit four or five hours to a single game. From 1996 through last …

No.20 Parking and passes secured.
No.04 Dinner reservations confirmed.
No.02 Lodging standards verified.
No.26 TV guides/local channels logged.
No.13 Talent booked, arrival time confirmed.
No.09 Weather forecast checked, proper gear secured.
No.08 Guests’ food allergies documented.
No.29 Boats chartered.
No.41 Stadium maps delivered.
No.17 Guests’ likes/dislikes recorded.
No.05 All event tickets purchased.
No.49 Reception halls booked.
No.28 Preferred beverages ordered.
No.44 Tailgate party locations confirmed.
No.10 Event walk-through performed.
No.48 Meeting spaces identified, inspected.
No.19 Security team vetted, in place.
No.23 Golf pairings made.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.35 Luggage transfer protocols confirmed.
No.16 Traffic patterns studied, logged.
No.54 Event dress code noted, communicated.
No.33 Home amenities prepped and placed.
No.03 Chefs vetted and secured.
No.06 Flight info/arrival/departure monitored.
No.38 Child services/nannies vetted, hired.
No.31 Linens inspected.
No.01 All vehicles fueled and serviced.
No.46 Extra sunblock ordered.
No.27 Community/hotel entrance codes tested.
No.51 Umbrellas/rain gear checked.
No.30 Tours and guides vetted, confirmed.
No.43 Aircraft seating preferences confirmed.
No.21 Property map for guests created.
No.32 Bathroom amenities prepped and placed.
No.37 Translators vetted, hired.
No.14 Agenda/itineraries double-checked, mailed.
No.22 Golf clubs/guns rented.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.50 Extra device chargers acquired.
No.11 Wi-Fi availability/log-in directions confirmed.
No.42 All deposits made.
No.53 Event’s “items prohibited” list obtained.
No.07 Local hospitals/urgent care identified.
No.36 Photographers hired.
No.25 Homes inspected for cleanliness.
No.12 Drivers interviewed, vetted.
No.45 Emergency air services researched.
No.18 Hunting/fishing guides vetted, hired.
No.47 Staff uniforms delivered.
No.52 Handicap access located, verified.
No.34 Luggage tags confirmed.
No.24 Local food/restaurants identified.
No.15 Taxes, gratuities, service fees tallied and paid.