Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.03 Chefs vetted and secured.
No.31 Linens inspected.
No.44 Tailgate party locations confirmed.
No.07 Local hospitals/urgent care identified.
No.27 Community/hotel entrance codes tested.
No.25 Homes inspected for cleanliness.
No.34 Luggage tags confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.37 Translators vetted, hired.
No.48 Meeting spaces identified, inspected.
No.09 Weather forecast checked, proper gear secured.
No.02 Lodging standards verified.
No.05 All event tickets purchased.
No.45 Emergency air services researched.
No.11 Wi-Fi availability/log-in directions confirmed.
No.36 Photographers hired.
No.51 Umbrellas/rain gear checked.
No.23 Golf pairings made.
No.28 Preferred beverages ordered.
No.33 Home amenities prepped and placed.
No.29 Boats chartered.
No.14 Agenda/itineraries double-checked, mailed.
No.24 Local food/restaurants identified.
No.12 Drivers interviewed, vetted.
No.21 Property map for guests created.
No.52 Handicap access located, verified.
No.04 Dinner reservations confirmed.
No.46 Extra sunblock ordered.
No.15 Taxes, gratuities, service fees tallied and paid.
No.43 Aircraft seating preferences confirmed.
No.20 Parking and passes secured.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.42 All deposits made.
No.49 Reception halls booked.
No.13 Talent booked, arrival time confirmed.
No.18 Hunting/fishing guides vetted, hired.
No.01 All vehicles fueled and serviced.
No.26 TV guides/local channels logged.
No.16 Traffic patterns studied, logged.
No.38 Child services/nannies vetted, hired.
No.32 Bathroom amenities prepped and placed.
No.50 Extra device chargers acquired.
No.17 Guests’ likes/dislikes recorded.
No.30 Tours and guides vetted, confirmed.
No.22 Golf clubs/guns rented.
No.06 Flight info/arrival/departure monitored.
No.19 Security team vetted, in place.
No.53 Event’s “items prohibited” list obtained.
No.47 Staff uniforms delivered.
No.35 Luggage transfer protocols confirmed.
No.54 Event dress code noted, communicated.
No.10 Event walk-through performed.
No.41 Stadium maps delivered.
No.08 Guests’ food allergies documented.