Marketing and events for customer engagement.

Weeklies

54 Sports, Burrisland Agency Merge

54 Sports merges with Burrisland

New company delivers marketing and events for customer engagement.

It didn’t take long for 54 Sports, founded just three years ago, to gain a reputation as a premier event planning and execution company, delivering perfect experiences time and time again. Burrisland has shown a staying power rare by any measure; 30 years of delivering superlative marketing and communications services for the likes of Club Car, Pinehurst, GolfNow and Stanley Furniture. What began for us as a client/agency relationship grew into a shared vision for a new kind of company; one that coalesces 54 Sports’ events prowess with the marketing virtuosity of Burrisland.

Welcome to 54 — Marketing and events for customer engagement.

Perfecting profitable customer engagement for our clients.

Why merge 54 Sports’ events capabilities with Burrisland’s marketing communications muscle? In short, the need is there.

So many of 54 Sports’ clients miss opportunities to leverage their events for long-term effect. And on Burrisland’s side, while routinely delivering effective digital and analog marketing services, the human element is too often missing in the marketing mix. That’s especially true for B2B clients, where face-to-face experiences and chemistry can cement customer connections in ways great marketing campaigns by themselves cannot.

“Burris’s strong strategic marketing and communications capabilities allow us to create the engagement platforms for every event that return real, meaningful value for our clients. The correct strategy properly executed ensures our clients get the ‘right people’ and the desired outcomes for every event.” — Robert Miller

This merger creates a marketing, events and engagement coalition that offers clients a full 360-degree range of integrated marketing services—conventional, digital and experiential—working in sync. To our knowledge, it’s the first such agency of its kind.

Formidable on the major campaigns or the single mission.

How does this merger affect 54’s current clients? Overnight, your marketing partner has significantly strengthened our capabilities, effectively completing the marketing engagement sphere. Having full conventional, digital and experiential marketing expertise in-house makes us super-responsive, super-efficient and equipped to take on programs that before would have been parceled out. 54 can now fuse marketing communications outreach with the important personal connections of events in an integrated, scalable and measurable program.

“54 Sports has been a client for several years. Their ability to create and execute the perfect event — big ticket experiences like the Masters, custom trips, executive offsites, franchise conferences, incentive travel — has always impressed me. Merging our business with their proven event expertise gives us the personal connection component to complement our traditional and new media skillsets. What we now offer is totally unique and designed to maximize every marketing dollar to grow our clients’ businesses.” — Jack Burris

Of course, not every event will need a marketing communications component, nor will every marketing campaign merit an event element. 54 will continue to deliver the right strategy and tactic for our clients’ goals.

Think bigger. We have.

That we had never before heard of a marketing, events and engagement coalition didn’t deter us from pursuing and proving out the concept. The idea felt big, and the companies we presented it to have agreed.

Where once they viewed events as an expenditure independent of other marketing efforts, they now recognize the opportunities to dramatically improve the return on investment when marketing outreach is knitted into the event. Now they can engage key decision makers personally, with memorable experiences delivered in concert with their marketing communications programs to deliver unheard of loyalty, conversions and retention.

No.16 Traffic patterns studied, logged.
No.26 TV guides/local channels logged.
No.47 Staff uniforms delivered.
No.27 Community/hotel entrance codes tested.
No.18 Hunting/fishing guides vetted, hired.
No.44 Tailgate party locations confirmed.
No.08 Guests’ food allergies documented.
No.22 Golf clubs/guns rented.
No.46 Extra sunblock ordered.
No.41 Stadium maps delivered.
No.10 Event walk-through performed.
No.37 Translators vetted, hired.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.07 Local hospitals/urgent care identified.
No.34 Luggage tags confirmed.
No.30 Tours and guides vetted, confirmed.
No.06 Flight info/arrival/departure monitored.
No.43 Aircraft seating preferences confirmed.
No.52 Handicap access located, verified.
No.02 Lodging standards verified.
No.17 Guests’ likes/dislikes recorded.
No.50 Extra device chargers acquired.
No.12 Drivers interviewed, vetted.
No.28 Preferred beverages ordered.
No.13 Talent booked, arrival time confirmed.
No.54 Event dress code noted, communicated.
No.19 Security team vetted, in place.
No.01 All vehicles fueled and serviced.
No.03 Chefs vetted and secured.
No.35 Luggage transfer protocols confirmed.
No.36 Photographers hired.
No.31 Linens inspected.
No.38 Child services/nannies vetted, hired.
No.53 Event’s “items prohibited” list obtained.
No.42 All deposits made.
No.25 Homes inspected for cleanliness.
No.23 Golf pairings made.
No.04 Dinner reservations confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.11 Wi-Fi availability/log-in directions confirmed.
No.33 Home amenities prepped and placed.
No.20 Parking and passes secured.
No.45 Emergency air services researched.
No.21 Property map for guests created.
No.05 All event tickets purchased.
No.51 Umbrellas/rain gear checked.
No.49 Reception halls booked.
No.14 Agenda/itineraries double-checked, mailed.
No.24 Local food/restaurants identified.
No.09 Weather forecast checked, proper gear secured.
No.29 Boats chartered.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.48 Meeting spaces identified, inspected.
No.32 Bathroom amenities prepped and placed.