Marketing and events for customer engagement.

Weeklies

54 Sports, Burrisland Agency Merge

54 Sports merges with Burrisland

New company delivers marketing and events for customer engagement.

It didn’t take long for 54 Sports, founded just three years ago, to gain a reputation as a premier event planning and execution company, delivering perfect experiences time and time again. Burrisland has shown a staying power rare by any measure; 30 years of delivering superlative marketing and communications services for the likes of Club Car, Pinehurst, GolfNow and Stanley Furniture. What began for us as a client/agency relationship grew into a shared vision for a new kind of company; one that coalesces 54 Sports’ events prowess with the marketing virtuosity of Burrisland.

Welcome to 54 — Marketing and events for customer engagement.

Perfecting profitable customer engagement for our clients.

Why merge 54 Sports’ events capabilities with Burrisland’s marketing communications muscle? In short, the need is there.

So many of 54 Sports’ clients miss opportunities to leverage their events for long-term effect. And on Burrisland’s side, while routinely delivering effective digital and analog marketing services, the human element is too often missing in the marketing mix. That’s especially true for B2B clients, where face-to-face experiences and chemistry can cement customer connections in ways great marketing campaigns by themselves cannot.

“Burris’s strong strategic marketing and communications capabilities allow us to create the engagement platforms for every event that return real, meaningful value for our clients. The correct strategy properly executed ensures our clients get the ‘right people’ and the desired outcomes for every event.” — Robert Miller

This merger creates a marketing, events and engagement coalition that offers clients a full 360-degree range of integrated marketing services—conventional, digital and experiential—working in sync. To our knowledge, it’s the first such agency of its kind.

Formidable on the major campaigns or the single mission.

How does this merger affect 54’s current clients? Overnight, your marketing partner has significantly strengthened our capabilities, effectively completing the marketing engagement sphere. Having full conventional, digital and experiential marketing expertise in-house makes us super-responsive, super-efficient and equipped to take on programs that before would have been parceled out. 54 can now fuse marketing communications outreach with the important personal connections of events in an integrated, scalable and measurable program.

“54 Sports has been a client for several years. Their ability to create and execute the perfect event — big ticket experiences like the Masters, custom trips, executive offsites, franchise conferences, incentive travel — has always impressed me. Merging our business with their proven event expertise gives us the personal connection component to complement our traditional and new media skillsets. What we now offer is totally unique and designed to maximize every marketing dollar to grow our clients’ businesses.” — Jack Burris

Of course, not every event will need a marketing communications component, nor will every marketing campaign merit an event element. 54 will continue to deliver the right strategy and tactic for our clients’ goals.

Think bigger. We have.

That we had never before heard of a marketing, events and engagement coalition didn’t deter us from pursuing and proving out the concept. The idea felt big, and the companies we presented it to have agreed.

Where once they viewed events as an expenditure independent of other marketing efforts, they now recognize the opportunities to dramatically improve the return on investment when marketing outreach is knitted into the event. Now they can engage key decision makers personally, with memorable experiences delivered in concert with their marketing communications programs to deliver unheard of loyalty, conversions and retention.

No.17 Guests’ likes/dislikes recorded.
No.43 Aircraft seating preferences confirmed.
No.13 Talent booked, arrival time confirmed.
No.07 Local hospitals/urgent care identified.
No.42 All deposits made.
No.06 Flight info/arrival/departure monitored.
No.21 Property map for guests created.
No.20 Parking and passes secured.
No.41 Stadium maps delivered.
No.25 Homes inspected for cleanliness.
No.23 Golf pairings made.
No.19 Security team vetted, in place.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.22 Golf clubs/guns rented.
No.24 Local food/restaurants identified.
No.33 Home amenities prepped and placed.
No.26 TV guides/local channels logged.
No.16 Traffic patterns studied, logged.
No.52 Handicap access located, verified.
No.15 Taxes, gratuities, service fees tallied and paid.
No.28 Preferred beverages ordered.
No.29 Boats chartered.
No.01 All vehicles fueled and serviced.
No.34 Luggage tags confirmed.
No.35 Luggage transfer protocols confirmed.
No.09 Weather forecast checked, proper gear secured.
No.08 Guests’ food allergies documented.
No.47 Staff uniforms delivered.
No.53 Event’s “items prohibited” list obtained.
No.10 Event walk-through performed.
No.45 Emergency air services researched.
No.46 Extra sunblock ordered.
No.05 All event tickets purchased.
No.02 Lodging standards verified.
No.03 Chefs vetted and secured.
No.14 Agenda/itineraries double-checked, mailed.
No.31 Linens inspected.
No.18 Hunting/fishing guides vetted, hired.
No.04 Dinner reservations confirmed.
No.49 Reception halls booked.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.32 Bathroom amenities prepped and placed.
No.27 Community/hotel entrance codes tested.
No.44 Tailgate party locations confirmed.
No.48 Meeting spaces identified, inspected.
No.12 Drivers interviewed, vetted.
No.50 Extra device chargers acquired.
No.51 Umbrellas/rain gear checked.
No.11 Wi-Fi availability/log-in directions confirmed.
No.36 Photographers hired.
No.54 Event dress code noted, communicated.
No.30 Tours and guides vetted, confirmed.
No.38 Child services/nannies vetted, hired.
No.37 Translators vetted, hired.