Marketing and events for customer engagement.

Weeklies

54 Sports, Burrisland Agency Merge

54 Sports merges with Burrisland

New company delivers marketing and events for customer engagement.

It didn’t take long for 54 Sports, founded just three years ago, to gain a reputation as a premier event planning and execution company, delivering perfect experiences time and time again. Burrisland has shown a staying power rare by any measure; 30 years of delivering superlative marketing and communications services for the likes of Club Car, Pinehurst, GolfNow and Stanley Furniture. What began for us as a client/agency relationship grew into a shared vision for a new kind of company; one that coalesces 54 Sports’ events prowess with the marketing virtuosity of Burrisland.

Welcome to 54 — Marketing and events for customer engagement.

Perfecting profitable customer engagement for our clients.

Why merge 54 Sports’ events capabilities with Burrisland’s marketing communications muscle? In short, the need is there.

So many of 54 Sports’ clients miss opportunities to leverage their events for long-term effect. And on Burrisland’s side, while routinely delivering effective digital and analog marketing services, the human element is too often missing in the marketing mix. That’s especially true for B2B clients, where face-to-face experiences and chemistry can cement customer connections in ways great marketing campaigns by themselves cannot.

“Burris’s strong strategic marketing and communications capabilities allow us to create the engagement platforms for every event that return real, meaningful value for our clients. The correct strategy properly executed ensures our clients get the ‘right people’ and the desired outcomes for every event.” — Robert Miller

This merger creates a marketing, events and engagement coalition that offers clients a full 360-degree range of integrated marketing services—conventional, digital and experiential—working in sync. To our knowledge, it’s the first such agency of its kind.

Formidable on the major campaigns or the single mission.

How does this merger affect 54’s current clients? Overnight, your marketing partner has significantly strengthened our capabilities, effectively completing the marketing engagement sphere. Having full conventional, digital and experiential marketing expertise in-house makes us super-responsive, super-efficient and equipped to take on programs that before would have been parceled out. 54 can now fuse marketing communications outreach with the important personal connections of events in an integrated, scalable and measurable program.

“54 Sports has been a client for several years. Their ability to create and execute the perfect event — big ticket experiences like the Masters, custom trips, executive offsites, franchise conferences, incentive travel — has always impressed me. Merging our business with their proven event expertise gives us the personal connection component to complement our traditional and new media skillsets. What we now offer is totally unique and designed to maximize every marketing dollar to grow our clients’ businesses.” — Jack Burris

Of course, not every event will need a marketing communications component, nor will every marketing campaign merit an event element. 54 will continue to deliver the right strategy and tactic for our clients’ goals.

Think bigger. We have.

That we had never before heard of a marketing, events and engagement coalition didn’t deter us from pursuing and proving out the concept. The idea felt big, and the companies we presented it to have agreed.

Where once they viewed events as an expenditure independent of other marketing efforts, they now recognize the opportunities to dramatically improve the return on investment when marketing outreach is knitted into the event. Now they can engage key decision makers personally, with memorable experiences delivered in concert with their marketing communications programs to deliver unheard of loyalty, conversions and retention.

No.04 Dinner reservations confirmed.
No.54 Event dress code noted, communicated.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.05 All event tickets purchased.
No.13 Talent booked, arrival time confirmed.
No.52 Handicap access located, verified.
No.32 Bathroom amenities prepped and placed.
No.47 Staff uniforms delivered.
No.01 All vehicles fueled and serviced.
No.48 Meeting spaces identified, inspected.
No.02 Lodging standards verified.
No.37 Translators vetted, hired.
No.12 Drivers interviewed, vetted.
No.51 Umbrellas/rain gear checked.
No.17 Guests’ likes/dislikes recorded.
No.18 Hunting/fishing guides vetted, hired.
No.43 Aircraft seating preferences confirmed.
No.38 Child services/nannies vetted, hired.
No.46 Extra sunblock ordered.
No.49 Reception halls booked.
No.35 Luggage transfer protocols confirmed.
No.31 Linens inspected.
No.36 Photographers hired.
No.33 Home amenities prepped and placed.
No.10 Event walk-through performed.
No.42 All deposits made.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.45 Emergency air services researched.
No.29 Boats chartered.
No.15 Taxes, gratuities, service fees tallied and paid.
No.34 Luggage tags confirmed.
No.44 Tailgate party locations confirmed.
No.28 Preferred beverages ordered.
No.23 Golf pairings made.
No.16 Traffic patterns studied, logged.
No.22 Golf clubs/guns rented.
No.11 Wi-Fi availability/log-in directions confirmed.
No.26 TV guides/local channels logged.
No.21 Property map for guests created.
No.09 Weather forecast checked, proper gear secured.
No.14 Agenda/itineraries double-checked, mailed.
No.27 Community/hotel entrance codes tested.
No.50 Extra device chargers acquired.
No.41 Stadium maps delivered.
No.07 Local hospitals/urgent care identified.
No.24 Local food/restaurants identified.
No.53 Event’s “items prohibited” list obtained.
No.03 Chefs vetted and secured.
No.06 Flight info/arrival/departure monitored.
No.20 Parking and passes secured.
No.19 Security team vetted, in place.
No.25 Homes inspected for cleanliness.
No.30 Tours and guides vetted, confirmed.
No.08 Guests’ food allergies documented.