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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.29 Boats chartered.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.07 Local hospitals/urgent care identified.
No.28 Preferred beverages ordered.
No.09 Weather forecast checked, proper gear secured.
No.50 Extra device chargers acquired.
No.15 Taxes, gratuities, service fees tallied and paid.
No.48 Meeting spaces identified, inspected.
No.41 Stadium maps delivered.
No.12 Drivers interviewed, vetted.
No.19 Security team vetted, in place.
No.26 TV guides/local channels logged.
No.08 Guests’ food allergies documented.
No.06 Flight info/arrival/departure monitored.
No.44 Tailgate party locations confirmed.
No.42 All deposits made.
No.17 Guests’ likes/dislikes recorded.
No.25 Homes inspected for cleanliness.
No.31 Linens inspected.
No.23 Golf pairings made.
No.04 Dinner reservations confirmed.
No.10 Event walk-through performed.
No.01 All vehicles fueled and serviced.
No.47 Staff uniforms delivered.
No.30 Tours and guides vetted, confirmed.
No.52 Handicap access located, verified.
No.13 Talent booked, arrival time confirmed.
No.46 Extra sunblock ordered.
No.21 Property map for guests created.
No.05 All event tickets purchased.
No.03 Chefs vetted and secured.
No.38 Child services/nannies vetted, hired.
No.43 Aircraft seating preferences confirmed.
No.24 Local food/restaurants identified.
No.20 Parking and passes secured.
No.53 Event’s “items prohibited” list obtained.
No.22 Golf clubs/guns rented.
No.35 Luggage transfer protocols confirmed.
No.16 Traffic patterns studied, logged.
No.49 Reception halls booked.
No.27 Community/hotel entrance codes tested.
No.36 Photographers hired.
No.34 Luggage tags confirmed.
No.32 Bathroom amenities prepped and placed.
No.18 Hunting/fishing guides vetted, hired.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.54 Event dress code noted, communicated.
No.45 Emergency air services researched.
No.51 Umbrellas/rain gear checked.
No.37 Translators vetted, hired.
No.02 Lodging standards verified.
No.11 Wi-Fi availability/log-in directions confirmed.
No.14 Agenda/itineraries double-checked, mailed.
No.33 Home amenities prepped and placed.