Marketing and events for customer engagement.

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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.22 Golf clubs/guns rented.
No.26 TV guides/local channels logged.
No.52 Handicap access located, verified.
No.45 Emergency air services researched.
No.47 Staff uniforms delivered.
No.44 Tailgate party locations confirmed.
No.07 Local hospitals/urgent care identified.
No.30 Tours and guides vetted, confirmed.
No.21 Property map for guests created.
No.42 All deposits made.
No.04 Dinner reservations confirmed.
No.32 Bathroom amenities prepped and placed.
No.46 Extra sunblock ordered.
No.14 Agenda/itineraries double-checked, mailed.
No.35 Luggage transfer protocols confirmed.
No.31 Linens inspected.
No.33 Home amenities prepped and placed.
No.51 Umbrellas/rain gear checked.
No.25 Homes inspected for cleanliness.
No.06 Flight info/arrival/departure monitored.
No.54 Event dress code noted, communicated.
No.08 Guests’ food allergies documented.
No.53 Event’s “items prohibited” list obtained.
No.49 Reception halls booked.
No.18 Hunting/fishing guides vetted, hired.
No.02 Lodging standards verified.
No.43 Aircraft seating preferences confirmed.
No.05 All event tickets purchased.
No.28 Preferred beverages ordered.
No.03 Chefs vetted and secured.
No.12 Drivers interviewed, vetted.
No.19 Security team vetted, in place.
No.11 Wi-Fi availability/log-in directions confirmed.
No.36 Photographers hired.
No.09 Weather forecast checked, proper gear secured.
No.41 Stadium maps delivered.
No.10 Event walk-through performed.
No.23 Golf pairings made.
No.01 All vehicles fueled and serviced.
No.24 Local food/restaurants identified.
No.13 Talent booked, arrival time confirmed.
No.17 Guests’ likes/dislikes recorded.
No.20 Parking and passes secured.
No.15 Taxes, gratuities, service fees tallied and paid.
No.48 Meeting spaces identified, inspected.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.37 Translators vetted, hired.
No.16 Traffic patterns studied, logged.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.29 Boats chartered.
No.38 Child services/nannies vetted, hired.
No.50 Extra device chargers acquired.
No.34 Luggage tags confirmed.
No.27 Community/hotel entrance codes tested.