Marketing and events for customer engagement.

Archives

Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.20 Parking and passes secured.
No.21 Property map for guests created.
No.23 Golf pairings made.
No.29 Boats chartered.
No.05 All event tickets purchased.
No.13 Talent booked, arrival time confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.19 Security team vetted, in place.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.03 Chefs vetted and secured.
No.24 Local food/restaurants identified.
No.38 Child services/nannies vetted, hired.
No.51 Umbrellas/rain gear checked.
No.17 Guests’ likes/dislikes recorded.
No.10 Event walk-through performed.
No.33 Home amenities prepped and placed.
No.31 Linens inspected.
No.22 Golf clubs/guns rented.
No.16 Traffic patterns studied, logged.
No.15 Taxes, gratuities, service fees tallied and paid.
No.45 Emergency air services researched.
No.18 Hunting/fishing guides vetted, hired.
No.49 Reception halls booked.
No.34 Luggage tags confirmed.
No.35 Luggage transfer protocols confirmed.
No.07 Local hospitals/urgent care identified.
No.12 Drivers interviewed, vetted.
No.50 Extra device chargers acquired.
No.08 Guests’ food allergies documented.
No.27 Community/hotel entrance codes tested.
No.42 All deposits made.
No.02 Lodging standards verified.
No.43 Aircraft seating preferences confirmed.
No.30 Tours and guides vetted, confirmed.
No.53 Event’s “items prohibited” list obtained.
No.54 Event dress code noted, communicated.
No.46 Extra sunblock ordered.
No.26 TV guides/local channels logged.
No.06 Flight info/arrival/departure monitored.
No.44 Tailgate party locations confirmed.
No.52 Handicap access located, verified.
No.47 Staff uniforms delivered.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.36 Photographers hired.
No.09 Weather forecast checked, proper gear secured.
No.32 Bathroom amenities prepped and placed.
No.25 Homes inspected for cleanliness.
No.04 Dinner reservations confirmed.
No.28 Preferred beverages ordered.
No.01 All vehicles fueled and serviced.
No.37 Translators vetted, hired.
No.48 Meeting spaces identified, inspected.
No.14 Agenda/itineraries double-checked, mailed.
No.41 Stadium maps delivered.