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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.24 Local food/restaurants identified.
No.05 All event tickets purchased.
No.35 Luggage transfer protocols confirmed.
No.02 Lodging standards verified.
No.45 Emergency air services researched.
No.41 Stadium maps delivered.
No.48 Meeting spaces identified, inspected.
No.22 Golf clubs/guns rented.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.52 Handicap access located, verified.
No.34 Luggage tags confirmed.
No.38 Child services/nannies vetted, hired.
No.14 Agenda/itineraries double-checked, mailed.
No.12 Drivers interviewed, vetted.
No.32 Bathroom amenities prepped and placed.
No.07 Local hospitals/urgent care identified.
No.06 Flight info/arrival/departure monitored.
No.15 Taxes, gratuities, service fees tallied and paid.
No.01 All vehicles fueled and serviced.
No.31 Linens inspected.
No.10 Event walk-through performed.
No.43 Aircraft seating preferences confirmed.
No.03 Chefs vetted and secured.
No.29 Boats chartered.
No.47 Staff uniforms delivered.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.21 Property map for guests created.
No.09 Weather forecast checked, proper gear secured.
No.20 Parking and passes secured.
No.46 Extra sunblock ordered.
No.53 Event’s “items prohibited” list obtained.
No.19 Security team vetted, in place.
No.50 Extra device chargers acquired.
No.16 Traffic patterns studied, logged.
No.42 All deposits made.
No.08 Guests’ food allergies documented.
No.26 TV guides/local channels logged.
No.28 Preferred beverages ordered.
No.17 Guests’ likes/dislikes recorded.
No.44 Tailgate party locations confirmed.
No.37 Translators vetted, hired.
No.30 Tours and guides vetted, confirmed.
No.54 Event dress code noted, communicated.
No.23 Golf pairings made.
No.51 Umbrellas/rain gear checked.
No.11 Wi-Fi availability/log-in directions confirmed.
No.49 Reception halls booked.
No.33 Home amenities prepped and placed.
No.18 Hunting/fishing guides vetted, hired.
No.04 Dinner reservations confirmed.
No.25 Homes inspected for cleanliness.
No.36 Photographers hired.
No.13 Talent booked, arrival time confirmed.
No.27 Community/hotel entrance codes tested.