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Putting, Branding and Placebos

At 54 we love working in the golf business, and we love playing the game—as much, if not more. But when it’s time to putt, the game can change from athletic endeavor to an exercise in physics, potentially wiping out …

Defying Golf’s Naysayers

If you work in golf, you are not a stranger to the industry’s doomsayers. Between declining rounds, closing courses and golf companies dialing down or completely exiting the equipment business, the outlook is not bright. But I would argue that …

No.24 Local food/restaurants identified.
No.43 Aircraft seating preferences confirmed.
No.42 All deposits made.
No.41 Stadium maps delivered.
No.38 Child services/nannies vetted, hired.
No.25 Homes inspected for cleanliness.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.22 Golf clubs/guns rented.
No.16 Traffic patterns studied, logged.
No.28 Preferred beverages ordered.
No.49 Reception halls booked.
No.11 Wi-Fi availability/log-in directions confirmed.
No.47 Staff uniforms delivered.
No.26 TV guides/local channels logged.
No.45 Emergency air services researched.
No.06 Flight info/arrival/departure monitored.
No.51 Umbrellas/rain gear checked.
No.29 Boats chartered.
No.20 Parking and passes secured.
No.48 Meeting spaces identified, inspected.
No.13 Talent booked, arrival time confirmed.
No.53 Event’s “items prohibited” list obtained.
No.12 Drivers interviewed, vetted.
No.32 Bathroom amenities prepped and placed.
No.37 Translators vetted, hired.
No.50 Extra device chargers acquired.
No.19 Security team vetted, in place.
No.35 Luggage transfer protocols confirmed.
No.10 Event walk-through performed.
No.18 Hunting/fishing guides vetted, hired.
No.03 Chefs vetted and secured.
No.23 Golf pairings made.
No.07 Local hospitals/urgent care identified.
No.14 Agenda/itineraries double-checked, mailed.
No.36 Photographers hired.
No.44 Tailgate party locations confirmed.
No.52 Handicap access located, verified.
No.05 All event tickets purchased.
No.33 Home amenities prepped and placed.
No.30 Tours and guides vetted, confirmed.
No.08 Guests’ food allergies documented.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.15 Taxes, gratuities, service fees tallied and paid.
No.31 Linens inspected.
No.09 Weather forecast checked, proper gear secured.
No.02 Lodging standards verified.
No.17 Guests’ likes/dislikes recorded.
No.01 All vehicles fueled and serviced.
No.46 Extra sunblock ordered.
No.04 Dinner reservations confirmed.
No.27 Community/hotel entrance codes tested.
No.34 Luggage tags confirmed.
No.54 Event dress code noted, communicated.
No.21 Property map for guests created.