Marketing and events for customer engagement.


Like writing isn’t hard enough. Now we’re fending off robots.

Here they come, the end-of-the-year prognostications from industry soothsayers hunched over their marketing trends Ouija boards. All manner of doom, gold rushes, collapses and uprisings are heading our way in 2017, depending on who you read. Here at 54, we …

Optimizing for Trust: 3 Strategies to Boost Online Sales

Online marketing tactics are constantly evolving. Changes are driven by advances in technology, the introduction of new marketing channels and, most importantly, consumer sentiment. From the first AOL instant messages in 1993 to the introduction of Google AdWords in 2000 …

No.06 Flight info/arrival/departure monitored.
No.30 Tours and guides vetted, confirmed.
No.18 Hunting/fishing guides vetted, hired.
No.43 Aircraft seating preferences confirmed.
No.54 Event dress code noted, communicated.
No.36 Photographers hired.
No.37 Translators vetted, hired.
No.47 Staff uniforms delivered.
No.53 Event’s “items prohibited” list obtained.
No.27 Community/hotel entrance codes tested.
No.03 Chefs vetted and secured.
No.26 TV guides/local channels logged.
No.20 Parking and passes secured.
No.01 All vehicles fueled and serviced.
No.17 Guests’ likes/dislikes recorded.
No.41 Stadium maps delivered.
No.16 Traffic patterns studied, logged.
No.28 Preferred beverages ordered.
No.49 Reception halls booked.
No.13 Talent booked, arrival time confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.34 Luggage tags confirmed.
No.32 Bathroom amenities prepped and placed.
No.52 Handicap access located, verified.
No.10 Event walk-through performed.
No.38 Child services/nannies vetted, hired.
No.31 Linens inspected.
No.15 Taxes, gratuities, service fees tallied and paid.
No.44 Tailgate party locations confirmed.
No.29 Boats chartered.
No.45 Emergency air services researched.
No.09 Weather forecast checked, proper gear secured.
No.24 Local food/restaurants identified.
No.48 Meeting spaces identified, inspected.
No.04 Dinner reservations confirmed.
No.19 Security team vetted, in place.
No.42 All deposits made.
No.46 Extra sunblock ordered.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.50 Extra device chargers acquired.
No.21 Property map for guests created.
No.11 Wi-Fi availability/log-in directions confirmed.
No.02 Lodging standards verified.
No.23 Golf pairings made.
No.05 All event tickets purchased.
No.33 Home amenities prepped and placed.
No.35 Luggage transfer protocols confirmed.
No.51 Umbrellas/rain gear checked.
No.22 Golf clubs/guns rented.
No.08 Guests’ food allergies documented.
No.14 Agenda/itineraries double-checked, mailed.
No.07 Local hospitals/urgent care identified.
No.12 Drivers interviewed, vetted.
No.25 Homes inspected for cleanliness.