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Like writing isn’t hard enough. Now we’re fending off robots.

Here they come, the end-of-the-year prognostications from industry soothsayers hunched over their marketing trends Ouija boards. All manner of doom, gold rushes, collapses and uprisings are heading our way in 2017, depending on who you read. Here at 54, we …

Optimizing for Trust: 3 Strategies to Boost Online Sales

Online marketing tactics are constantly evolving. Changes are driven by advances in technology, the introduction of new marketing channels and, most importantly, consumer sentiment. From the first AOL instant messages in 1993 to the introduction of Google AdWords in 2000 …

No.51 Umbrellas/rain gear checked.
No.04 Dinner reservations confirmed.
No.19 Security team vetted, in place.
No.32 Bathroom amenities prepped and placed.
No.30 Tours and guides vetted, confirmed.
No.34 Luggage tags confirmed.
No.36 Photographers hired.
No.48 Meeting spaces identified, inspected.
No.20 Parking and passes secured.
No.06 Flight info/arrival/departure monitored.
No.05 All event tickets purchased.
No.54 Event dress code noted, communicated.
No.29 Boats chartered.
No.25 Homes inspected for cleanliness.
No.31 Linens inspected.
No.18 Hunting/fishing guides vetted, hired.
No.01 All vehicles fueled and serviced.
No.50 Extra device chargers acquired.
No.27 Community/hotel entrance codes tested.
No.11 Wi-Fi availability/log-in directions confirmed.
No.33 Home amenities prepped and placed.
No.49 Reception halls booked.
No.41 Stadium maps delivered.
No.37 Translators vetted, hired.
No.53 Event’s “items prohibited” list obtained.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.45 Emergency air services researched.
No.21 Property map for guests created.
No.09 Weather forecast checked, proper gear secured.
No.02 Lodging standards verified.
No.23 Golf pairings made.
No.16 Traffic patterns studied, logged.
No.17 Guests’ likes/dislikes recorded.
No.42 All deposits made.
No.22 Golf clubs/guns rented.
No.07 Local hospitals/urgent care identified.
No.13 Talent booked, arrival time confirmed.
No.52 Handicap access located, verified.
No.28 Preferred beverages ordered.
No.46 Extra sunblock ordered.
No.38 Child services/nannies vetted, hired.
No.35 Luggage transfer protocols confirmed.
No.10 Event walk-through performed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.24 Local food/restaurants identified.
No.14 Agenda/itineraries double-checked, mailed.
No.03 Chefs vetted and secured.
No.26 TV guides/local channels logged.
No.43 Aircraft seating preferences confirmed.
No.12 Drivers interviewed, vetted.
No.44 Tailgate party locations confirmed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.08 Guests’ food allergies documented.
No.47 Staff uniforms delivered.