Marketing and events for customer engagement.


Like writing isn’t hard enough. Now we’re fending off robots.

Here they come, the end-of-the-year prognostications from industry soothsayers hunched over their marketing trends Ouija boards. All manner of doom, gold rushes, collapses and uprisings are heading our way in 2017, depending on who you read. Here at 54, we …

Optimizing for Trust: 3 Strategies to Boost Online Sales

Online marketing tactics are constantly evolving. Changes are driven by advances in technology, the introduction of new marketing channels and, most importantly, consumer sentiment. From the first AOL instant messages in 1993 to the introduction of Google AdWords in 2000 …

No.36 Photographers hired.
No.33 Home amenities prepped and placed.
No.53 Event’s “items prohibited” list obtained.
No.22 Golf clubs/guns rented.
No.52 Handicap access located, verified.
No.43 Aircraft seating preferences confirmed.
No.23 Golf pairings made.
No.06 Flight info/arrival/departure monitored.
No.28 Preferred beverages ordered.
No.42 All deposits made.
No.51 Umbrellas/rain gear checked.
No.18 Hunting/fishing guides vetted, hired.
No.03 Chefs vetted and secured.
No.35 Luggage transfer protocols confirmed.
No.45 Emergency air services researched.
No.09 Weather forecast checked, proper gear secured.
No.41 Stadium maps delivered.
No.34 Luggage tags confirmed.
No.07 Local hospitals/urgent care identified.
No.14 Agenda/itineraries double-checked, mailed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.17 Guests’ likes/dislikes recorded.
No.05 All event tickets purchased.
No.11 Wi-Fi availability/log-in directions confirmed.
No.12 Drivers interviewed, vetted.
No.38 Child services/nannies vetted, hired.
No.48 Meeting spaces identified, inspected.
No.46 Extra sunblock ordered.
No.01 All vehicles fueled and serviced.
No.25 Homes inspected for cleanliness.
No.04 Dinner reservations confirmed.
No.02 Lodging standards verified.
No.20 Parking and passes secured.
No.15 Taxes, gratuities, service fees tallied and paid.
No.21 Property map for guests created.
No.27 Community/hotel entrance codes tested.
No.49 Reception halls booked.
No.26 TV guides/local channels logged.
No.44 Tailgate party locations confirmed.
No.54 Event dress code noted, communicated.
No.29 Boats chartered.
No.30 Tours and guides vetted, confirmed.
No.47 Staff uniforms delivered.
No.31 Linens inspected.
No.10 Event walk-through performed.
No.37 Translators vetted, hired.
No.08 Guests’ food allergies documented.
No.19 Security team vetted, in place.
No.50 Extra device chargers acquired.
No.32 Bathroom amenities prepped and placed.
No.24 Local food/restaurants identified.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.16 Traffic patterns studied, logged.
No.13 Talent booked, arrival time confirmed.