Marketing and events for customer engagement.


Like writing isn’t hard enough. Now we’re fending off robots.

Here they come, the end-of-the-year prognostications from industry soothsayers hunched over their marketing trends Ouija boards. All manner of doom, gold rushes, collapses and uprisings are heading our way in 2017, depending on who you read. Here at 54, we …

Optimizing for Trust: 3 Strategies to Boost Online Sales

Online marketing tactics are constantly evolving. Changes are driven by advances in technology, the introduction of new marketing channels and, most importantly, consumer sentiment. From the first AOL instant messages in 1993 to the introduction of Google AdWords in 2000 …

No.22 Golf clubs/guns rented.
No.52 Handicap access located, verified.
No.42 All deposits made.
No.07 Local hospitals/urgent care identified.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.37 Translators vetted, hired.
No.21 Property map for guests created.
No.30 Tours and guides vetted, confirmed.
No.05 All event tickets purchased.
No.36 Photographers hired.
No.26 TV guides/local channels logged.
No.43 Aircraft seating preferences confirmed.
No.02 Lodging standards verified.
No.16 Traffic patterns studied, logged.
No.44 Tailgate party locations confirmed.
No.25 Homes inspected for cleanliness.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.11 Wi-Fi availability/log-in directions confirmed.
No.06 Flight info/arrival/departure monitored.
No.50 Extra device chargers acquired.
No.12 Drivers interviewed, vetted.
No.41 Stadium maps delivered.
No.14 Agenda/itineraries double-checked, mailed.
No.34 Luggage tags confirmed.
No.47 Staff uniforms delivered.
No.28 Preferred beverages ordered.
No.32 Bathroom amenities prepped and placed.
No.19 Security team vetted, in place.
No.35 Luggage transfer protocols confirmed.
No.09 Weather forecast checked, proper gear secured.
No.20 Parking and passes secured.
No.31 Linens inspected.
No.51 Umbrellas/rain gear checked.
No.46 Extra sunblock ordered.
No.15 Taxes, gratuities, service fees tallied and paid.
No.10 Event walk-through performed.
No.18 Hunting/fishing guides vetted, hired.
No.23 Golf pairings made.
No.03 Chefs vetted and secured.
No.08 Guests’ food allergies documented.
No.45 Emergency air services researched.
No.29 Boats chartered.
No.49 Reception halls booked.
No.17 Guests’ likes/dislikes recorded.
No.33 Home amenities prepped and placed.
No.54 Event dress code noted, communicated.
No.24 Local food/restaurants identified.
No.27 Community/hotel entrance codes tested.
No.53 Event’s “items prohibited” list obtained.
No.13 Talent booked, arrival time confirmed.
No.01 All vehicles fueled and serviced.
No.38 Child services/nannies vetted, hired.
No.04 Dinner reservations confirmed.
No.48 Meeting spaces identified, inspected.