Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.25 Homes inspected for cleanliness.
No.02 Lodging standards verified.
No.30 Tours and guides vetted, confirmed.
No.18 Hunting/fishing guides vetted, hired.
No.43 Aircraft seating preferences confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.29 Boats chartered.
No.28 Preferred beverages ordered.
No.35 Luggage transfer protocols confirmed.
No.21 Property map for guests created.
No.36 Photographers hired.
No.16 Traffic patterns studied, logged.
No.23 Golf pairings made.
No.50 Extra device chargers acquired.
No.10 Event walk-through performed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.17 Guests’ likes/dislikes recorded.
No.53 Event’s “items prohibited” list obtained.
No.51 Umbrellas/rain gear checked.
No.52 Handicap access located, verified.
No.04 Dinner reservations confirmed.
No.31 Linens inspected.
No.19 Security team vetted, in place.
No.13 Talent booked, arrival time confirmed.
No.46 Extra sunblock ordered.
No.05 All event tickets purchased.
No.42 All deposits made.
No.37 Translators vetted, hired.
No.33 Home amenities prepped and placed.
No.07 Local hospitals/urgent care identified.
No.24 Local food/restaurants identified.
No.03 Chefs vetted and secured.
No.32 Bathroom amenities prepped and placed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.47 Staff uniforms delivered.
No.06 Flight info/arrival/departure monitored.
No.20 Parking and passes secured.
No.01 All vehicles fueled and serviced.
No.38 Child services/nannies vetted, hired.
No.08 Guests’ food allergies documented.
No.26 TV guides/local channels logged.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.12 Drivers interviewed, vetted.
No.44 Tailgate party locations confirmed.
No.49 Reception halls booked.
No.41 Stadium maps delivered.
No.45 Emergency air services researched.
No.14 Agenda/itineraries double-checked, mailed.
No.27 Community/hotel entrance codes tested.
No.09 Weather forecast checked, proper gear secured.
No.48 Meeting spaces identified, inspected.
No.54 Event dress code noted, communicated.
No.22 Golf clubs/guns rented.
No.34 Luggage tags confirmed.