Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.16 Traffic patterns studied, logged.
No.37 Translators vetted, hired.
No.22 Golf clubs/guns rented.
No.27 Community/hotel entrance codes tested.
No.48 Meeting spaces identified, inspected.
No.29 Boats chartered.
No.02 Lodging standards verified.
No.14 Agenda/itineraries double-checked, mailed.
No.34 Luggage tags confirmed.
No.24 Local food/restaurants identified.
No.05 All event tickets purchased.
No.07 Local hospitals/urgent care identified.
No.17 Guests’ likes/dislikes recorded.
No.46 Extra sunblock ordered.
No.08 Guests’ food allergies documented.
No.13 Talent booked, arrival time confirmed.
No.30 Tours and guides vetted, confirmed.
No.52 Handicap access located, verified.
No.06 Flight info/arrival/departure monitored.
No.42 All deposits made.
No.10 Event walk-through performed.
No.47 Staff uniforms delivered.
No.21 Property map for guests created.
No.49 Reception halls booked.
No.31 Linens inspected.
No.12 Drivers interviewed, vetted.
No.26 TV guides/local channels logged.
No.53 Event’s “items prohibited” list obtained.
No.35 Luggage transfer protocols confirmed.
No.23 Golf pairings made.
No.11 Wi-Fi availability/log-in directions confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.09 Weather forecast checked, proper gear secured.
No.41 Stadium maps delivered.
No.01 All vehicles fueled and serviced.
No.20 Parking and passes secured.
No.45 Emergency air services researched.
No.28 Preferred beverages ordered.
No.18 Hunting/fishing guides vetted, hired.
No.15 Taxes, gratuities, service fees tallied and paid.
No.33 Home amenities prepped and placed.
No.50 Extra device chargers acquired.
No.04 Dinner reservations confirmed.
No.43 Aircraft seating preferences confirmed.
No.51 Umbrellas/rain gear checked.
No.32 Bathroom amenities prepped and placed.
No.54 Event dress code noted, communicated.
No.38 Child services/nannies vetted, hired.
No.19 Security team vetted, in place.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.44 Tailgate party locations confirmed.
No.36 Photographers hired.
No.03 Chefs vetted and secured.
No.25 Homes inspected for cleanliness.