Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.07 Local hospitals/urgent care identified.
No.29 Boats chartered.
No.23 Golf pairings made.
No.45 Emergency air services researched.
No.28 Preferred beverages ordered.
No.03 Chefs vetted and secured.
No.44 Tailgate party locations confirmed.
No.53 Event’s “items prohibited” list obtained.
No.34 Luggage tags confirmed.
No.32 Bathroom amenities prepped and placed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.47 Staff uniforms delivered.
No.25 Homes inspected for cleanliness.
No.38 Child services/nannies vetted, hired.
No.49 Reception halls booked.
No.21 Property map for guests created.
No.02 Lodging standards verified.
No.31 Linens inspected.
No.22 Golf clubs/guns rented.
No.52 Handicap access located, verified.
No.30 Tours and guides vetted, confirmed.
No.18 Hunting/fishing guides vetted, hired.
No.35 Luggage transfer protocols confirmed.
No.04 Dinner reservations confirmed.
No.08 Guests’ food allergies documented.
No.13 Talent booked, arrival time confirmed.
No.24 Local food/restaurants identified.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.48 Meeting spaces identified, inspected.
No.42 All deposits made.
No.43 Aircraft seating preferences confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.09 Weather forecast checked, proper gear secured.
No.41 Stadium maps delivered.
No.16 Traffic patterns studied, logged.
No.54 Event dress code noted, communicated.
No.15 Taxes, gratuities, service fees tallied and paid.
No.50 Extra device chargers acquired.
No.46 Extra sunblock ordered.
No.20 Parking and passes secured.
No.51 Umbrellas/rain gear checked.
No.27 Community/hotel entrance codes tested.
No.37 Translators vetted, hired.
No.17 Guests’ likes/dislikes recorded.
No.12 Drivers interviewed, vetted.
No.36 Photographers hired.
No.14 Agenda/itineraries double-checked, mailed.
No.05 All event tickets purchased.
No.33 Home amenities prepped and placed.
No.06 Flight info/arrival/departure monitored.
No.19 Security team vetted, in place.
No.01 All vehicles fueled and serviced.
No.26 TV guides/local channels logged.
No.10 Event walk-through performed.