Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.16 Traffic patterns studied, logged.
No.29 Boats chartered.
No.47 Staff uniforms delivered.
No.37 Translators vetted, hired.
No.33 Home amenities prepped and placed.
No.46 Extra sunblock ordered.
No.21 Property map for guests created.
No.20 Parking and passes secured.
No.14 Agenda/itineraries double-checked, mailed.
No.42 All deposits made.
No.52 Handicap access located, verified.
No.06 Flight info/arrival/departure monitored.
No.30 Tours and guides vetted, confirmed.
No.04 Dinner reservations confirmed.
No.41 Stadium maps delivered.
No.54 Event dress code noted, communicated.
No.13 Talent booked, arrival time confirmed.
No.44 Tailgate party locations confirmed.
No.27 Community/hotel entrance codes tested.
No.05 All event tickets purchased.
No.02 Lodging standards verified.
No.01 All vehicles fueled and serviced.
No.32 Bathroom amenities prepped and placed.
No.49 Reception halls booked.
No.15 Taxes, gratuities, service fees tallied and paid.
No.45 Emergency air services researched.
No.22 Golf clubs/guns rented.
No.34 Luggage tags confirmed.
No.48 Meeting spaces identified, inspected.
No.36 Photographers hired.
No.17 Guests’ likes/dislikes recorded.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.08 Guests’ food allergies documented.
No.03 Chefs vetted and secured.
No.18 Hunting/fishing guides vetted, hired.
No.38 Child services/nannies vetted, hired.
No.53 Event’s “items prohibited” list obtained.
No.10 Event walk-through performed.
No.26 TV guides/local channels logged.
No.35 Luggage transfer protocols confirmed.
No.09 Weather forecast checked, proper gear secured.
No.31 Linens inspected.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.12 Drivers interviewed, vetted.
No.23 Golf pairings made.
No.43 Aircraft seating preferences confirmed.
No.19 Security team vetted, in place.
No.25 Homes inspected for cleanliness.
No.28 Preferred beverages ordered.
No.50 Extra device chargers acquired.
No.11 Wi-Fi availability/log-in directions confirmed.
No.51 Umbrellas/rain gear checked.
No.24 Local food/restaurants identified.
No.07 Local hospitals/urgent care identified.