Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.44 Tailgate party locations confirmed.
No.29 Boats chartered.
No.47 Staff uniforms delivered.
No.07 Local hospitals/urgent care identified.
No.52 Handicap access located, verified.
No.49 Reception halls booked.
No.25 Homes inspected for cleanliness.
No.15 Taxes, gratuities, service fees tallied and paid.
No.13 Talent booked, arrival time confirmed.
No.22 Golf clubs/guns rented.
No.31 Linens inspected.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.03 Chefs vetted and secured.
No.04 Dinner reservations confirmed.
No.05 All event tickets purchased.
No.51 Umbrellas/rain gear checked.
No.30 Tours and guides vetted, confirmed.
No.20 Parking and passes secured.
No.46 Extra sunblock ordered.
No.14 Agenda/itineraries double-checked, mailed.
No.45 Emergency air services researched.
No.02 Lodging standards verified.
No.09 Weather forecast checked, proper gear secured.
No.43 Aircraft seating preferences confirmed.
No.23 Golf pairings made.
No.06 Flight info/arrival/departure monitored.
No.50 Extra device chargers acquired.
No.24 Local food/restaurants identified.
No.21 Property map for guests created.
No.36 Photographers hired.
No.01 All vehicles fueled and serviced.
No.34 Luggage tags confirmed.
No.19 Security team vetted, in place.
No.12 Drivers interviewed, vetted.
No.54 Event dress code noted, communicated.
No.38 Child services/nannies vetted, hired.
No.26 TV guides/local channels logged.
No.10 Event walk-through performed.
No.18 Hunting/fishing guides vetted, hired.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.37 Translators vetted, hired.
No.35 Luggage transfer protocols confirmed.
No.48 Meeting spaces identified, inspected.
No.27 Community/hotel entrance codes tested.
No.33 Home amenities prepped and placed.
No.28 Preferred beverages ordered.
No.53 Event’s “items prohibited” list obtained.
No.42 All deposits made.
No.41 Stadium maps delivered.
No.16 Traffic patterns studied, logged.
No.17 Guests’ likes/dislikes recorded.
No.32 Bathroom amenities prepped and placed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.08 Guests’ food allergies documented.