Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.35 Luggage transfer protocols confirmed.
No.54 Event dress code noted, communicated.
No.05 All event tickets purchased.
No.21 Property map for guests created.
No.46 Extra sunblock ordered.
No.11 Wi-Fi availability/log-in directions confirmed.
No.41 Stadium maps delivered.
No.52 Handicap access located, verified.
No.20 Parking and passes secured.
No.53 Event’s “items prohibited” list obtained.
No.16 Traffic patterns studied, logged.
No.45 Emergency air services researched.
No.47 Staff uniforms delivered.
No.43 Aircraft seating preferences confirmed.
No.07 Local hospitals/urgent care identified.
No.25 Homes inspected for cleanliness.
No.42 All deposits made.
No.03 Chefs vetted and secured.
No.24 Local food/restaurants identified.
No.17 Guests’ likes/dislikes recorded.
No.29 Boats chartered.
No.18 Hunting/fishing guides vetted, hired.
No.37 Translators vetted, hired.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.38 Child services/nannies vetted, hired.
No.31 Linens inspected.
No.28 Preferred beverages ordered.
No.26 TV guides/local channels logged.
No.10 Event walk-through performed.
No.34 Luggage tags confirmed.
No.30 Tours and guides vetted, confirmed.
No.49 Reception halls booked.
No.15 Taxes, gratuities, service fees tallied and paid.
No.01 All vehicles fueled and serviced.
No.44 Tailgate party locations confirmed.
No.06 Flight info/arrival/departure monitored.
No.04 Dinner reservations confirmed.
No.33 Home amenities prepped and placed.
No.48 Meeting spaces identified, inspected.
No.51 Umbrellas/rain gear checked.
No.22 Golf clubs/guns rented.
No.23 Golf pairings made.
No.02 Lodging standards verified.
No.08 Guests’ food allergies documented.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.14 Agenda/itineraries double-checked, mailed.
No.50 Extra device chargers acquired.
No.19 Security team vetted, in place.
No.32 Bathroom amenities prepped and placed.
No.27 Community/hotel entrance codes tested.
No.36 Photographers hired.
No.13 Talent booked, arrival time confirmed.
No.12 Drivers interviewed, vetted.
No.09 Weather forecast checked, proper gear secured.