Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.34 Luggage tags confirmed.
No.20 Parking and passes secured.
No.14 Agenda/itineraries double-checked, mailed.
No.07 Local hospitals/urgent care identified.
No.10 Event walk-through performed.
No.15 Taxes, gratuities, service fees tallied and paid.
No.18 Hunting/fishing guides vetted, hired.
No.03 Chefs vetted and secured.
No.22 Golf clubs/guns rented.
No.13 Talent booked, arrival time confirmed.
No.27 Community/hotel entrance codes tested.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.49 Reception halls booked.
No.26 TV guides/local channels logged.
No.32 Bathroom amenities prepped and placed.
No.02 Lodging standards verified.
No.35 Luggage transfer protocols confirmed.
No.44 Tailgate party locations confirmed.
No.21 Property map for guests created.
No.12 Drivers interviewed, vetted.
No.52 Handicap access located, verified.
No.46 Extra sunblock ordered.
No.01 All vehicles fueled and serviced.
No.16 Traffic patterns studied, logged.
No.19 Security team vetted, in place.
No.04 Dinner reservations confirmed.
No.47 Staff uniforms delivered.
No.05 All event tickets purchased.
No.29 Boats chartered.
No.17 Guests’ likes/dislikes recorded.
No.24 Local food/restaurants identified.
No.11 Wi-Fi availability/log-in directions confirmed.
No.36 Photographers hired.
No.51 Umbrellas/rain gear checked.
No.48 Meeting spaces identified, inspected.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.25 Homes inspected for cleanliness.
No.08 Guests’ food allergies documented.
No.06 Flight info/arrival/departure monitored.
No.45 Emergency air services researched.
No.54 Event dress code noted, communicated.
No.38 Child services/nannies vetted, hired.
No.43 Aircraft seating preferences confirmed.
No.23 Golf pairings made.
No.37 Translators vetted, hired.
No.33 Home amenities prepped and placed.
No.31 Linens inspected.
No.42 All deposits made.
No.30 Tours and guides vetted, confirmed.
No.09 Weather forecast checked, proper gear secured.
No.53 Event’s “items prohibited” list obtained.
No.41 Stadium maps delivered.
No.28 Preferred beverages ordered.
No.50 Extra device chargers acquired.