Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.37 Translators vetted, hired.
No.11 Wi-Fi availability/log-in directions confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.24 Local food/restaurants identified.
No.21 Property map for guests created.
No.03 Chefs vetted and secured.
No.51 Umbrellas/rain gear checked.
No.08 Guests’ food allergies documented.
No.22 Golf clubs/guns rented.
No.49 Reception halls booked.
No.52 Handicap access located, verified.
No.35 Luggage transfer protocols confirmed.
No.10 Event walk-through performed.
No.09 Weather forecast checked, proper gear secured.
No.50 Extra device chargers acquired.
No.45 Emergency air services researched.
No.29 Boats chartered.
No.47 Staff uniforms delivered.
No.18 Hunting/fishing guides vetted, hired.
No.34 Luggage tags confirmed.
No.48 Meeting spaces identified, inspected.
No.13 Talent booked, arrival time confirmed.
No.53 Event’s “items prohibited” list obtained.
No.06 Flight info/arrival/departure monitored.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.41 Stadium maps delivered.
No.27 Community/hotel entrance codes tested.
No.38 Child services/nannies vetted, hired.
No.36 Photographers hired.
No.46 Extra sunblock ordered.
No.01 All vehicles fueled and serviced.
No.17 Guests’ likes/dislikes recorded.
No.44 Tailgate party locations confirmed.
No.42 All deposits made.
No.07 Local hospitals/urgent care identified.
No.32 Bathroom amenities prepped and placed.
No.43 Aircraft seating preferences confirmed.
No.16 Traffic patterns studied, logged.
No.30 Tours and guides vetted, confirmed.
No.20 Parking and passes secured.
No.14 Agenda/itineraries double-checked, mailed.
No.23 Golf pairings made.
No.12 Drivers interviewed, vetted.
No.33 Home amenities prepped and placed.
No.31 Linens inspected.
No.02 Lodging standards verified.
No.54 Event dress code noted, communicated.
No.15 Taxes, gratuities, service fees tallied and paid.
No.28 Preferred beverages ordered.
No.19 Security team vetted, in place.
No.04 Dinner reservations confirmed.
No.25 Homes inspected for cleanliness.
No.26 TV guides/local channels logged.
No.05 All event tickets purchased.