Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.46 Extra sunblock ordered.
No.03 Chefs vetted and secured.
No.51 Umbrellas/rain gear checked.
No.47 Staff uniforms delivered.
No.23 Golf pairings made.
No.49 Reception halls booked.
No.43 Aircraft seating preferences confirmed.
No.06 Flight info/arrival/departure monitored.
No.16 Traffic patterns studied, logged.
No.24 Local food/restaurants identified.
No.36 Photographers hired.
No.04 Dinner reservations confirmed.
No.11 Wi-Fi availability/log-in directions confirmed.
No.45 Emergency air services researched.
No.10 Event walk-through performed.
No.20 Parking and passes secured.
No.07 Local hospitals/urgent care identified.
No.29 Boats chartered.
No.19 Security team vetted, in place.
No.13 Talent booked, arrival time confirmed.
No.17 Guests’ likes/dislikes recorded.
No.38 Child services/nannies vetted, hired.
No.25 Homes inspected for cleanliness.
No.27 Community/hotel entrance codes tested.
No.14 Agenda/itineraries double-checked, mailed.
No.31 Linens inspected.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.09 Weather forecast checked, proper gear secured.
No.44 Tailgate party locations confirmed.
No.26 TV guides/local channels logged.
No.22 Golf clubs/guns rented.
No.52 Handicap access located, verified.
No.48 Meeting spaces identified, inspected.
No.05 All event tickets purchased.
No.15 Taxes, gratuities, service fees tallied and paid.
No.42 All deposits made.
No.12 Drivers interviewed, vetted.
No.33 Home amenities prepped and placed.
No.18 Hunting/fishing guides vetted, hired.
No.35 Luggage transfer protocols confirmed.
No.34 Luggage tags confirmed.
No.28 Preferred beverages ordered.
No.01 All vehicles fueled and serviced.
No.30 Tours and guides vetted, confirmed.
No.08 Guests’ food allergies documented.
No.41 Stadium maps delivered.
No.37 Translators vetted, hired.
No.54 Event dress code noted, communicated.
No.21 Property map for guests created.
No.02 Lodging standards verified.
No.50 Extra device chargers acquired.
No.53 Event’s “items prohibited” list obtained.
No.32 Bathroom amenities prepped and placed.