Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.34 Luggage tags confirmed.
No.12 Drivers interviewed, vetted.
No.11 Wi-Fi availability/log-in directions confirmed.
No.32 Bathroom amenities prepped and placed.
No.18 Hunting/fishing guides vetted, hired.
No.04 Dinner reservations confirmed.
No.23 Golf pairings made.
No.05 All event tickets purchased.
No.35 Luggage transfer protocols confirmed.
No.47 Staff uniforms delivered.
No.42 All deposits made.
No.13 Talent booked, arrival time confirmed.
No.21 Property map for guests created.
No.30 Tours and guides vetted, confirmed.
No.37 Translators vetted, hired.
No.16 Traffic patterns studied, logged.
No.52 Handicap access located, verified.
No.25 Homes inspected for cleanliness.
No.22 Golf clubs/guns rented.
No.50 Extra device chargers acquired.
No.26 TV guides/local channels logged.
No.45 Emergency air services researched.
No.46 Extra sunblock ordered.
No.07 Local hospitals/urgent care identified.
No.31 Linens inspected.
No.33 Home amenities prepped and placed.
No.53 Event’s “items prohibited” list obtained.
No.49 Reception halls booked.
No.02 Lodging standards verified.
No.19 Security team vetted, in place.
No.10 Event walk-through performed.
No.14 Agenda/itineraries double-checked, mailed.
No.08 Guests’ food allergies documented.
No.44 Tailgate party locations confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.51 Umbrellas/rain gear checked.
No.20 Parking and passes secured.
No.29 Boats chartered.
No.03 Chefs vetted and secured.
No.48 Meeting spaces identified, inspected.
No.43 Aircraft seating preferences confirmed.
No.17 Guests’ likes/dislikes recorded.
No.27 Community/hotel entrance codes tested.
No.28 Preferred beverages ordered.
No.38 Child services/nannies vetted, hired.
No.24 Local food/restaurants identified.
No.41 Stadium maps delivered.
No.15 Taxes, gratuities, service fees tallied and paid.
No.09 Weather forecast checked, proper gear secured.
No.54 Event dress code noted, communicated.
No.36 Photographers hired.
No.06 Flight info/arrival/departure monitored.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.01 All vehicles fueled and serviced.