Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.09 Weather forecast checked, proper gear secured.
No.02 Lodging standards verified.
No.29 Boats chartered.
No.26 TV guides/local channels logged.
No.07 Local hospitals/urgent care identified.
No.32 Bathroom amenities prepped and placed.
No.22 Golf clubs/guns rented.
No.17 Guests’ likes/dislikes recorded.
No.16 Traffic patterns studied, logged.
No.45 Emergency air services researched.
No.18 Hunting/fishing guides vetted, hired.
No.01 All vehicles fueled and serviced.
No.49 Reception halls booked.
No.28 Preferred beverages ordered.
No.11 Wi-Fi availability/log-in directions confirmed.
No.42 All deposits made.
No.33 Home amenities prepped and placed.
No.03 Chefs vetted and secured.
No.06 Flight info/arrival/departure monitored.
No.53 Event’s “items prohibited” list obtained.
No.20 Parking and passes secured.
No.15 Taxes, gratuities, service fees tallied and paid.
No.34 Luggage tags confirmed.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.25 Homes inspected for cleanliness.
No.41 Stadium maps delivered.
No.47 Staff uniforms delivered.
No.46 Extra sunblock ordered.
No.08 Guests’ food allergies documented.
No.44 Tailgate party locations confirmed.
No.19 Security team vetted, in place.
No.37 Translators vetted, hired.
No.05 All event tickets purchased.
No.04 Dinner reservations confirmed.
No.24 Local food/restaurants identified.
No.36 Photographers hired.
No.23 Golf pairings made.
No.48 Meeting spaces identified, inspected.
No.54 Event dress code noted, communicated.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.35 Luggage transfer protocols confirmed.
No.12 Drivers interviewed, vetted.
No.14 Agenda/itineraries double-checked, mailed.
No.43 Aircraft seating preferences confirmed.
No.50 Extra device chargers acquired.
No.51 Umbrellas/rain gear checked.
No.52 Handicap access located, verified.
No.30 Tours and guides vetted, confirmed.
No.10 Event walk-through performed.
No.31 Linens inspected.
No.27 Community/hotel entrance codes tested.
No.21 Property map for guests created.
No.38 Child services/nannies vetted, hired.
No.13 Talent booked, arrival time confirmed.