Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.24 Local food/restaurants identified.
No.02 Lodging standards verified.
No.16 Traffic patterns studied, logged.
No.32 Bathroom amenities prepped and placed.
No.51 Umbrellas/rain gear checked.
No.52 Handicap access located, verified.
No.25 Homes inspected for cleanliness.
No.36 Photographers hired.
No.07 Local hospitals/urgent care identified.
No.01 All vehicles fueled and serviced.
No.17 Guests’ likes/dislikes recorded.
No.15 Taxes, gratuities, service fees tallied and paid.
No.42 All deposits made.
No.48 Meeting spaces identified, inspected.
No.38 Child services/nannies vetted, hired.
No.28 Preferred beverages ordered.
No.18 Hunting/fishing guides vetted, hired.
No.41 Stadium maps delivered.
No.33 Home amenities prepped and placed.
No.34 Luggage tags confirmed.
No.12 Drivers interviewed, vetted.
No.43 Aircraft seating preferences confirmed.
No.06 Flight info/arrival/departure monitored.
No.20 Parking and passes secured.
No.22 Golf clubs/guns rented.
No.26 TV guides/local channels logged.
No.50 Extra device chargers acquired.
No.21 Property map for guests created.
No.11 Wi-Fi availability/log-in directions confirmed.
No.27 Community/hotel entrance codes tested.
No.44 Tailgate party locations confirmed.
No.23 Golf pairings made.
No.53 Event’s “items prohibited” list obtained.
No.04 Dinner reservations confirmed.
No.30 Tours and guides vetted, confirmed.
No.09 Weather forecast checked, proper gear secured.
No.05 All event tickets purchased.
No.13 Talent booked, arrival time confirmed.
No.37 Translators vetted, hired.
No.46 Extra sunblock ordered.
No.19 Security team vetted, in place.
No.08 Guests’ food allergies documented.
No.35 Luggage transfer protocols confirmed.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.45 Emergency air services researched.
No.03 Chefs vetted and secured.
No.47 Staff uniforms delivered.
No.29 Boats chartered.
No.10 Event walk-through performed.
No.31 Linens inspected.
No.49 Reception halls booked.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.54 Event dress code noted, communicated.
No.14 Agenda/itineraries double-checked, mailed.