Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.18 Hunting/fishing guides vetted, hired.
No.20 Parking and passes secured.
No.11 Wi-Fi availability/log-in directions confirmed.
No.23 Golf pairings made.
No.46 Extra sunblock ordered.
No.29 Boats chartered.
No.36 Photographers hired.
No.22 Golf clubs/guns rented.
No.26 TV guides/local channels logged.
No.13 Talent booked, arrival time confirmed.
No.02 Lodging standards verified.
No.49 Reception halls booked.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.05 All event tickets purchased.
No.30 Tours and guides vetted, confirmed.
No.28 Preferred beverages ordered.
No.43 Aircraft seating preferences confirmed.
No.42 All deposits made.
No.14 Agenda/itineraries double-checked, mailed.
No.21 Property map for guests created.
No.33 Home amenities prepped and placed.
No.44 Tailgate party locations confirmed.
No.24 Local food/restaurants identified.
No.01 All vehicles fueled and serviced.
No.53 Event’s “items prohibited” list obtained.
No.09 Weather forecast checked, proper gear secured.
No.34 Luggage tags confirmed.
No.12 Drivers interviewed, vetted.
No.08 Guests’ food allergies documented.
No.27 Community/hotel entrance codes tested.
No.54 Event dress code noted, communicated.
No.48 Meeting spaces identified, inspected.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.25 Homes inspected for cleanliness.
No.03 Chefs vetted and secured.
No.50 Extra device chargers acquired.
No.31 Linens inspected.
No.17 Guests’ likes/dislikes recorded.
No.16 Traffic patterns studied, logged.
No.41 Stadium maps delivered.
No.06 Flight info/arrival/departure monitored.
No.51 Umbrellas/rain gear checked.
No.35 Luggage transfer protocols confirmed.
No.32 Bathroom amenities prepped and placed.
No.07 Local hospitals/urgent care identified.
No.04 Dinner reservations confirmed.
No.47 Staff uniforms delivered.
No.19 Security team vetted, in place.
No.10 Event walk-through performed.
No.45 Emergency air services researched.
No.52 Handicap access located, verified.
No.38 Child services/nannies vetted, hired.
No.15 Taxes, gratuities, service fees tallied and paid.
No.37 Translators vetted, hired.