Marketing and events for customer engagement.

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Perfecting integrated customer engagement through impeccably executed events and decisive marketing services.

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The perfect score. In golf, birdie every hole and you shoot 54. We chose that ambitious number for our name not only to reflect our love of the game and our long history in the golf industry. It also signifies a commitment to perfecting customer engagement through impeccably executed events and decisive marketing services. Across every communication touch point, for every company event, 54 crafts integrated programs designed to nourish brands, connect with customers and help our clients grow.

54 has engagement’s number.

Your customers are all over the place. Social media alone won’t dependably connect with them. Traditional advertising can’t, either. Nor can direct mail, video or content marketing by themselves. It requires facility across the communications spectrum — the right tactic, the right channel, the right time. That’s how 54 is perfecting customer engagement.

Who’s engaging with 54?
  • 84 LUMBER
  • AT&T
  • AUSSIE PET MOBILE
  • BB&T
  • CAMILLE'S SIDEWALK CAFE
  • CLUB CAR
  • CHARTER COMMUNICATIONS
  • CINTAS
  • ATLANTIC
  • DOMTAR
  • ELECTROLUX
  • EZLINKS GOLF
  • FRANCONNECT
  • GLOBAL GOLF POST
  • GENERAL ELECTRIC
  • GOLF CHANNEL
  • GOLFNOW
  • GOLF PRIDE
  • GOLFWEEK
  • HIGH POINT UNIVERSITY
  • INDEED.COM
  • JOHN DEERE AGRI SERVICES
  • LEADING HOTELS OF THE WORLD
  • MACGREGOR GOLF
  • MERRILL LYNCH
  • NATIONAL GOLF FOUNDATION
  • NICKLAUS
  • ORDERUP
  • PGA NATIONAL RESORT
  • PALO ALTO
  • PERRYGOLF
  • PINE NEEDLES AND MID PINES
  • PINEHURST RESORT
  • POTBELLY SANDWICH SHOP
  • PURE FISHING
  • REX’S CHICKEN FRANCHISE
  • S&D COFFEE
  • SHERWIN WILLIAMS
  • SIGNATURE CONSULTANTS
  • SOFTSPIKES
  • SPRING-GREEN LAWN CARE
  • STANLEY FURNITURE
  • TANIUM
  • TIME WARNER CABLE
  • TEEOFF.COM
  • TEETIMES.COM
  • THOMAS BUILT BUSES
  • UGLY STIK
  • UNCG BRYAN SCHOOL OF BUSINESS
  • U.S. KIDS GOLF
  • VOLVO TRUCKS NORTH AMERICA
  • YAMAHA GOLF-CAR COMPANY
  • WASTE MANAGEMENT
No.12 Drivers interviewed, vetted.
No.31 Linens inspected.
No.18 Hunting/fishing guides vetted, hired.
No.23 Golf pairings made.
No.20 Parking and passes secured.
No.14 Agenda/itineraries double-checked, mailed.
No.52 Handicap access located, verified.
No.39 Hunting/fishing forecasts checked/licenses purchased.
No.24 Local food/restaurants identified.
No.34 Luggage tags confirmed.
No.53 Event’s “items prohibited” list obtained.
No.37 Translators vetted, hired.
No.46 Extra sunblock ordered.
No.48 Meeting spaces identified, inspected.
No.05 All event tickets purchased.
No.51 Umbrellas/rain gear checked.
No.54 Event dress code noted, communicated.
No.36 Photographers hired.
No.04 Dinner reservations confirmed.
No.19 Security team vetted, in place.
No.06 Flight info/arrival/departure monitored.
No.40 Pick-up/drop-off locations scouted, confirmed.
No.50 Extra device chargers acquired.
No.01 All vehicles fueled and serviced.
No.43 Aircraft seating preferences confirmed.
No.45 Emergency air services researched.
No.08 Guests’ food allergies documented.
No.41 Stadium maps delivered.
No.33 Home amenities prepped and placed.
No.10 Event walk-through performed.
No.42 All deposits made.
No.38 Child services/nannies vetted, hired.
No.13 Talent booked, arrival time confirmed.
No.35 Luggage transfer protocols confirmed.
No.16 Traffic patterns studied, logged.
No.21 Property map for guests created.
No.47 Staff uniforms delivered.
No.07 Local hospitals/urgent care identified.
No.22 Golf clubs/guns rented.
No.44 Tailgate party locations confirmed.
No.25 Homes inspected for cleanliness.
No.17 Guests’ likes/dislikes recorded.
No.03 Chefs vetted and secured.
No.29 Boats chartered.
No.32 Bathroom amenities prepped and placed.
No.49 Reception halls booked.
No.15 Taxes, gratuities, service fees tallied and paid.
No.28 Preferred beverages ordered.
No.02 Lodging standards verified.
No.30 Tours and guides vetted, confirmed.
No.27 Community/hotel entrance codes tested.
No.11 Wi-Fi availability/log-in directions confirmed.
No.26 TV guides/local channels logged.
No.09 Weather forecast checked, proper gear secured.